Product & Insights Lead

Terra Quest Solutions Ltd

Role:
Growth, Product & Insights Lead

Location:

Birmingham – you will work from our Birmingham office 2 days per week (office attendance as business requires).

Salary:
Competitive

Terra Quest Solutions Ltd is an award‑winning, market‑leading specialist provider of planning, land, property and business solutions. We deliver bespoke, flexible and efficient services through a process‑oriented delivery structure, and pride ourselves on strong customer relationships evidenced by a high proportion of referrals and repeat business.

We are a Living Wage Foundation accredited employer and support the well‑being and development of all our people. Competitive salaries, enhanced family‑friendly policies, a fabulous suite of benefits (pension, life assurance, employee assistance programme, option to buy additional annual leave in addition to 25 days plus bank holidays) and superb training and development opportunities. Our true flexibility with an Agile Working approach means you can achieve a great work‑life balance.

Due to a period of sustained growth we are looking to recruit a Growth, Product & Insights Lead to join our Business Development (Marketing) Team.

• Develop and embed a PLG framework across PPQ and TQ services.
• Use behavioural insights to define activation, adoption and retention triggers.
• Collaborate with Product, UX and Solutions to align product evolution to growth goals.
• Ensure campaigns are aligned with business objectives, brand strategy and OKRs.

• Deliver content and campaign assets directly within the Growth & Insights team such as landing pages, optimisation copy, in‑portal messaging and CRO‑driven content.
• Brief larger creative, social, PR and event requirements into the Brand & Campaigns Team to ensure cohesion, brand consistency and omnichannel alignment.
• Collaborate closely with brand specialists to ensure performance insights guide brand strategy.

• Lead CRO experiments across websites, landing pages, in‑portal flows and key funnels with input from the UX & Design teams.
• Define and test hypotheses using data, user behaviour and UX best practice.
• Partner with UX and Solutions teams to implement enhancements that reduce friction and increase conversion.

• Own dashboards and performance reporting across GA4, Looker, Hub Spot and internal datasets.
• Provide insights that shape marketing strategy, product development and commercial forecasting.
• Monitor and optimise paid channel performance in collaboration with the Brand & Campaigns team.

• Line‑manage Digital Marketing Officer, developing expertise in analytics, CRO and data‑led optimisation.
• Champion a culture of testing, iteration and evidence‑based decision‑making across Marketing and Product.
• Contribute to quarterly OKRs and support wider business planning processes.

• Monitor and analyse campaign performance across channels, using data to optimise strategy and maximise ROI.
• Produce regular reports on key marketing KPIs, providing actionable insights to leadership.
• Use insights to inform ongoing campaign improvement and audience targeting.

• 5+ years in growth marketing, CRO, digital optimisation or product marketing.
• Strong analytical capability with experience using GA4, Hub Spot, Looker/Data Studio.
• Proven experience in funnel optimisation, behavioural analysis and A/B testing.
• Understanding of how AI can accelerate PLG adoption via guided onboarding, behavioural triggers and predictive nudges.
• Ability to connect marketing, product and UX requirements into unified plans.
• Strong communicator able to influence across multiple teams.
• Experience in PLG environments is highly desirable.
• 3–5 years’ experience in marketing, with demonstrable experience in B2B and B2C campaigns and multi‑channel delivery.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to lead and motivate a small marketing team, providing…