Sales Business Manager, Spine - West Midlands

Overview

Location:
West Midlands

Sales Business Manager, Spine –

Location:

West Midlands. This is a role with Stryker, a global leader in medical technology. At Stryker Spine, we offer one of the most comprehensive spine platforms in the industry, including robotics, navigation, advanced imaging, biologics, and 3D-printed implants. Stryker Spine is a global spine business trusted by surgeons worldwide for its portfolio depth, clinical evidence, and technological innovation.

We partner with surgeons, operate in complex clinical environments, and win through innovation, preparation, and execution. This is a business built for sales professionals who thrive in competitive theatres, value long-term surgeon partnerships, and understand how to influence decision-making in high-stakes environments.

As a Sales Business Manager, you will own and grow a territory across the West Midlands. You will operate as a trusted clinical and commercial partner to spine surgeons, theatre teams, and hospital decision-makers. This is a hands-on, performance-driven role requiring deep surgical credibility, resilience, and the ability to win and defend business in a highly competitive market.

Key responsibilities include:

• Driving revenue growth and market share across the Spine portfolio
• Managing and developing key surgeon relationships and KOLs
• Supporting complex cases in operating theatres, including trauma and emergency procedures
• Executing territory strategy, product launches, and competitive conversions
• Delivering high-level clinical and product education to surgeons and theatre teams
• Collaborating closely with Sales Management, Marketing, and Clinical teams to exceed targets

This role is designed for proven surgical sales professionals who consistently deliver results.

• A high performer with a track record of exceeding sales targets in surgical environments
• Confident operating in complex operating rooms and influencing senior surgeons
• Commercially sharp, competitive, and comfortable being accountable for results
• Resilient, strategic, and able to win in contested accounts

• Extensive experience in surgical or medical device sales, ideally within orthopaedics, spine, trauma, or another theatre-based specialty
• Demonstrated success managing high-value territories and key hospital accounts
• Strong understanding of NHS structures, procurement, and tender processes
• Proven ability to support and sell in live operating theatre environments
• Excellent territory planning, forecasting, and CRM discipline (Salesforce experience preferred)
• Exceptional relationship-building and influencing skills at consultant level
• A results-driven mindset with strong ownership and accountability
• Full UK driving licence

This is an opportunity to accelerate your career within a high-growth, high-expectation sales organisation.

• A clear pathway within Stryker’s Spine and broader commercial leadership structure
• Industry-leading product portfolio with strong clinical differentiation
• Comprehensive advanced product, clinical, and sales training
• Exposure to cutting-edge technologies including robotics and navigation
• Uncapped earning potential aligned to performance

• Competitive base salary with bonus and commission
• Private healthcare
• Company car or car allowance
• Mobile phone, iPad, and laptop
• Family and parenting leave
• Wellness programmes and employee assistance
• Recognition, service, and performance awards
• Employee discount purchase programmes

Stryker is one of the world’s leading medical technology companies. Across Orthopaedics, Medical & Surgical, and Neurotechnology & Spine, we help healthcare professionals improve patient outcomes and deliver better care. Operating in over 100 countries, Stryker is recognised for innovation, performance, and culture. Learn more at the official Stryker site. Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better.