Head of Commercial Finance

Head of Commercial Finance | City of London (Hybrid) | Paying up to £110k DOE  18% Bonus Cobb & Jones Recruitment have been engaged exclusively with an insurance company based in London, supporting them in their search for a newly created Head of Commercial Finance role. The early stages of this role involve “building” and won’t require direct team management immediately, you will be required to leverage off a variety of people within several departments inclusive of finance, marketing / commercial and management information.

Experience and profiles of interest include Head of Commercial Finance, Commercial Finance Manager, Commercial Finance Business Partner, Commercial FP&A.

The Role:

As Head of Commercial Finance, you will be the strategic engine behind commercial performance—partnering with senior leaders across Marketing, Pricing, Product and MI to drive value creation, customer lifetime value, and long-term sustainable growth. This is a visible, high-influence role that directly supports the CFO and Executive team, shaping decisions that impact the future direction of the business. Remit:
Strategic Commercial Business Partnering Act as the primary commercial finance partner across Marketing, Pricing, and Product. Shape pricing strategies, product propositions, insurer panel decisions, and commercial plans. Provide analytical challenge and strategic insight to ensure growth is profitable and sustainable. Planning, Forecasting & Commercial Modelling Own commercial inputs into budgets, forecasts and long-range planning. Build revenue models, acquisition forecasts, retention insights and commercial assumptions.

Present drivers and recommendations directly to the CFO, CEO and execs. Performance Insight & Accountability Work with MI teams to deliver high-quality dashboards and commercial reporting. Drive clarity, transparency and accountability across revenue, margin, cost efficiency and customer metrics. Identify underperformance and influence action plans to address it. Value Creation & Strategic Analysis Lead business cases, investment appraisals and scenario modelling for new products and transformation initiatives.

Strengthen governance around pricing, fair value and Consumer Duty outcomes. Leadership & Team Development Build and inspire a high-performing Commercial Finance team. Foster a culture of curiosity, challenge and insight. Champion best-in-class modelling, analytics and partnering. Skillset: A qualified accountant (ACA/CIMA/ACCA) OR extensive commercial finance leadership experience. Significant experience in insurance (general insurance, broking or wider financial services). A proven track record of driving commercial outcomes at a senior level.

Deep understanding of pricing economics, marketing ROI, and customer value modelling. Exceptional analytical skills with the ability to simplify complexity and tell a compelling financial story. Strong influencing capability with confidence presenting to executive teams. Personality Profile:
Commercially minded, curious and forward-thinking. Pragmatic, decisive and comfortable challenging constructively. Highly collaborative – you enjoy partnering across functions. Outcome-focused, accountable and motivated by delivering meaningful impact. Able to operate at pace in a dynamic, growth-focused environment. Why Apply? This is an opportunity to:
Step into a pivotal leadership role with genuine influence at exec level. Shape commercial strategy for a recognised, customer-led insurance business. Lead a talented team while driving high-value initiatives. Join a business committed to continuous improvement, growth and innovation. What’s on offer:
Generous pension contribution Paying 18% bonus Paying up to £100k DOE Hybrid role, 2 days in the London office If you’re a seasoned commercial finance leader who understands the nuances of insurance products, distribution and pricing—and you thrive on commercial challenge—this role offers the scope, seniority and impact you’re looking for.