Area Sales Manager

Base Pay Range

Direct message the job poster from WR Engineering

Are you an experienced technical sales professional with a strong background in castings? Our client, a well‑established engineering manufacturer, is seeking an Area Sales Manager to drive growth across an established customer base while developing new business opportunities in key industrial markets.

As Area Sales Manager, you will be responsible for managing and growing accounts across your region, promoting a range of high‑integrity cast components to customers in sectors such as automotive, defence, rail, oil & gas, and general engineering. This is a field‑based role requiring regular client visits, technical discussions, and the ability to understand and interpret complex engineering requirements.

• Manage and grow an established portfolio of customers across the region
• Identify and develop new business opportunities within relevant market sectors
• Provide technical support and product knowledge during customer meetings
• Prepare and deliver quotations, proposals and presentations
• Work closely with internal engineering, quality and production teams
• Maintain accurate CRM records, forecasts and sales reports
• Represent the company at trade shows, exhibitions and customer site visits

• Minimum 5 years’ technical sales experience within the castings industry
• Strong understanding of casting processes (investment, sand, die, or precision castings)
• Proven track record in business development and account management
• Confident interpreting drawings and discussing engineering specifications
• Excellent communication, negotiation and relationship‑building skills
• Strong commercial awareness with the ability to close deals effectively
• Full UK driving licence (essential)
• Self‑motivated, target‑driven and comfortable working remotely
• Willingness to travel regularly across the region and occasionally nationwide
• Performance‑related bonus
• 25 days holiday + bank holidays
• Career progression within a growing engineering business

• Mid‑Senior level

• Full‑time

• Primary Metal Manufacturing, Industrial Machinery Manufacturing, Fabricated Metal Products

Wallingford, England, United Kingdom

London, England, United Kingdom