Digital Product Marketing Executive

Overview

Birmingham City Football Club ison the rise.

With an incredible history dating back to 1875, Birmingham City Football Club ispart of an exciting period of accelerated growth andmodernisation,andisplayingit’spart inonce-in-a-generationopportunityto support the transformation of England’s second cityas part of the Sports Quarter project.

With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch.

The journeywe’reon involvesstrengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.

We’re looking for a Digital Product Marketing Executive to support the development, optimisation and performance of BCFC’s digital platforms, including the club website, mobile app, streaming services, ticketing and retail journeys.

Working closely with the Senior Digital Product Manager, you’ll help deliver product enhancements that improve fan experience, engagement and commercial performance in a fast-paced, high-traffic sporting environment.

This role is 37.5 hours per week (Monday-Friday) though some weekends may be required.

• Support delivery and optimisation of digital products across web, app, ticketing, retail and streaming
• Coordinate feature releases, enhancements and post-launch performance
• Monitor digital performance, insights and testing to inform optimisation
• Support key supporter journeys and user experience improvements
• Gather user feedback and translate insight into actionable recommendations
• Collaborate with internal teams and external platform partners
• Assist with briefs, asset coordination and brand-consistent delivery

• Experience in a digital, product, website or platform-focused role
• Familiar with digital optimisation, analytics and user journeys
• Highly organised with strong attention to detail
• Confident communicator and collaborative team player
• User-focused, proactive and adaptable
• Passionate about sport and digital experiences

• 23days annual leave (plus bank holidays)
• Contributory pension scheme
• Opportunities for professional and personal development
• Discount on purchases from the club shop
• Asupportive and inclusive working environment and opportunity to contribute to a defining period in the Club’s future

Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants willbe required to undergo a thorough background check and training in safeguarding as part of the recruitment process.

Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances.

We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.