Content & Social Lead; Luxury Jewellery

Content & Social Lead (Luxury Jewellery)

Location: Birmingham (with occasional London travel)

Type:
Full-time

Bond Jewellery & Diamonds is an independent fine jewellery brand based in Birmingham’s Jewellery Quarter, specialising in bespoke engagement rings and fine diamond jewellery. With a strong reputation, 5★ reviews, and a growing national presence, we are entering an exciting phase of expansion and we’re looking for someone exceptional to help lead our content and social presence.

We are looking for a Content & Social Lead to take full ownership of our social media channels and day-to-day content creation. This role is ideal for someone who is confident and creative, has a strong eye for luxury aesthetics and wants to be the hands, style and face behind a growing jewellery brand’s digital presence.

You will be responsible for creating, filming, editing, and posting content across our social platforms helping to tell the Bond story, showcase our jewellery, and build trust with future customers.

• Film and photograph jewellery on‑hand, on‑body, and in lifestyle settings.
• Confidently present jewellery, showcasing our USP, manufacturing processes and create short‑form videos that match social trends and educate our followers.
• Plan and execute regular content shoots in‑store and on location with our videography team, external models and influencers creating lifestyle content along with polished and professional on‑brand content.
• Take ownership of Instagram, X and Tik Tok day‑to‑day posting, messaging and assisted customer liaison.
• Publish consistent, high‑quality content in‑line with self‑made programming and calendars.
• Ready to work collaboratively with paid social and digital teams.
• Write engaging, on‑brand captions and assist with email writing and other creative sources.
• Manage comments and DMs professionally and promptly.
• Create and manage a monthly content calendar.
• Play a key role in social strategy, concept and campaign building and seasonal themes (engagement season, gifting, launches) for social channels.
• Spot and adapt relevant trends in a way that fits a luxury brand.
• Repurpose content for website, email, and paid campaigns.

• Comfortable and confident playing a part in the outward presentation of our brand (on camera presence preferred).
• Strong understanding of Instagram and Tik Tok.
• Excellent eye for luxury, fashion and specifically jewellery aesthetics.
• Experience creating content for a consumer brand (fashion, beauty, jewellery, or lifestyle preferred).
• Confident filming on iPhone and basic editing (Cap Cut, InShot, or similar).
• Organised, proactive, and able to work independently towards targets and planned deliverables.
• Based in or able to commute to Birmingham.

• Previous experience in diamond jewellery, fashion, or luxury retail.
• Basic photography or videography skills.
• Experience supporting paid social or working with agencies.

• This is not a purely strategic marketing role.
• This is not an agency management position.
• This is not a behind‑the‑scenes‑only role.
• This is a hands‑on, creative role with real ownership and visibility.

• Be a key part of a growing, well‑established jewellery brand.
• Real creative ownership and autonomy.
• Work closely with the founder and leadership team.
• Jewellery allowance and staff benefits.
• Opportunity to grow with the brand as we expand nationally.

Please apply with:

• Your CV.
• Links to your Instagram/Tik Tok work or portfolio (this is essential).

Entry level

Full‑time

Marketing, Public Relations, and Writing/Editing