Executive Producer

Overview

MTRX is producing 500+ ads monthly for 7‑8 figure e‑commerce brands across the UK and US. We’re on track to be the #1 creative performance agency in the UK.

Production is the bottleneck and we need to scale the team up. Scripts land 48 hours before shoots, wrong actors are cast, shoots run late and reshoots drain profit.

We’re looking for a second producer to own production end‑to‑end for Pods 3 & 4 (10‑12 shoots/month). You will take proven systems, own your pods, and raise the bar alongside the existing producer handling Pods 1 & 2.

Pipeline Control

• Maintain rolling production Gantt by pod/brand, synced to creative strategy timelines
• Convert approved concepts into shootable plans (scenes, timings, dependencies, prop lists)
• Capacity plan to max five shoots/week without team burnout
• Join creative brainstorms and translate big ideas into executable production plans

Casting & Talent

• Run casting calls 7+ days before shoots
• Read every script in detail to understand tone, avatar, and demographic
• Match actors to scripts with zero tolerance for miscasts
• Issue actor packs: script, wardrobe/hair notes, call times, NDAs, payment terms
• Guarantee actors receive scripts 4‑5 days in advance (not 48 hours)
• Build and tag an Actor/Creator Database (age, accent, vibe, brand fit, rate, reliability, last used)

Logistics

• Confirm crew (camera, gaffer, audio, runner, BTS) and equipment lists
• Book studio/location with setup buffer
• Own props/product procurement 7+ days prior
• Produce call sheets & shoot sheets (scene order, timings, talent, wardrobe, props, contingencies)
• Lead T‑7 pre‑production call (Creative Strategy, Post, Crew)
• Lead T‑1 final check: confirmations, weather, parking, access, backups

You run the day. No chaos. No improvisation.

• Lead from setup to wrap, keeping everything on schedule
• Ensure every script line, beat, claim, and legal disclaimer is captured
• Handle podcast/debate/buzzer‑style formats with host cues and B‑roll notes
• Guarantee actors arrive on time and fully briefed
• Solve issues in real‑time before they become problems
• Oversee file organization and uploads immediately post‑shoot

Your mission isn’t just “get the shoot done.” It’s to make really good ads. This includes:

• Making sure A1 actors are set
• Ensuring actors know their lines and fit the brand
• Ensuring the crew knows what needs to be done
• Set design – oversee layout, props, depth. No flat or improvised sets.
• Framing & headroom – proper camera framing every time. Zero editor complaints.
• Actor direction – coach tone, pronunciation, pacing, energy, body movement, gestures
• Reference‑driven execution – study top competitor videos (provided by Creative Strategy), then execute at that level

• Deliver assets cleanly to editors with clear notes
• Hold a zero‑reshoot standard – reshoots cost money, time, and credibility

The current talent pool is limiting creative output. You will rebuild it from the ground up:

• Audit all existing actors: performance reliability, script delivery, avatar match, brand fit
• Build new database by archetype (e.g., “masculine 30‑40,” “debate host,” “friendly explainer”)
• Include reels, photos, notes, rating scores
• Source fresh talent monthly across platforms, agencies, inbound creator funnels
• Rotate out underperformers, maintain a “hot list” of top performers
• Pre‑brief all actors with wardrobe, tone, persona, reference videos before shoot day

• Think 5 steps ahead – plan for the week and month, not just the day
• Proactive >
  Reactive – update before being asked. Solve before being told.
• Founder mindset – own outcomes, not just tasks. This is your department.
• Elite communication – visible on Slack. Reply within 1‑2 hours. Never leave anyone chasing.
• Ask early, not late – night‑before problems are leadership failures. Escalate as soon as you see risk.
• Systematize everything – use checklists, SOPs, task boards. If it’s repeatable, it’s documented.
• Raise the standard – average actor quality and missed scripts are the weak points you’re here to fix.

Hard metrics:

• 10‑12 shoots/month delivered on time, zero…