Head of Chinese Category Sales

Head of Chinese Category Sales

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United Kingdom & Ireland (UK&I) is the largest market for Deliveroo and is at the forefront of strategic, commercial and operational innovation. Our partner‑facing commercial teams present one of the biggest growth opportunities available to Deliveroo and we are building a team of commercially savvy, entrepreneurial and ambitious individuals to help us fulfil our partners' potential in key categories.

Reporting directly to the Head of Sales and working closely with the Regional Directors and their leadership teams, the Regional Sales Manager will be responsible for the Chinese category sales team across UK&I and its performance. You will manage a team of Field Sales Executives, ensuring they hit their sales targets. This will involve direct support in‑the‑field signing best local restaurants in deals which require compelling proposals and complex negotiations.

You will also support the Regional Managers to translate local knowledge to your team’s priorities and work closely with the Regional Directors to ensure your team delivers the Regional strategies. You will role‑model best‑in‑class behaviours in Salesforce and support the roll‑out of training programmes developed by the central sales organisation and Head of Sales, in addition to providing two‑way feedback.

• Sales Expert:
  Manage your team of direct reports to map, prospect, pitch and close the highest potential restaurants across your region in an organised fashion.
• Commercial Acumen:
  Work with commercial teams to structure complex deals and negotiate effectively with restaurants to achieve the best outcomes for Deliveroo.
• Sales Execution & Pipeline Management:
  Own overall pipeline management in your region with regular reviews.
• Communication:
  Understand and succinctly communicate Deliveroo’s value proposition to support the sell‑in to restaurants (physical visits, emails, calls, and social media). Keep senior internal stakeholders informed of sales progress within your region.
• People Management &
  
  Coaching:
  
  Spend significant time in‑field leading your teams on the ground—providing structure, clarity on priorities and setting clear and stretching goals.
• Hiring, Onboarding & Training:
  Hire top‑tier talent, work with recruitment and then manage onboarding—role‑model best practices and embed tools, processes and rules of engagement.
• Performance Management:
  Strictly manage underperformance via PiPs, working directly with HR.
• Process Improvements:
  Gain insight in‑field into challenges and opportunities for the sales team and work with the Head of Sales to roll out improvements (e.g., SF efficiencies).
• Regional Alignment and Strategic Deals:
  Work closely alongside RMs/CMs to align on regional priorities (e.g., CVP gaps) and support BDMs with deals/negotiations with key partners involving cross‑functional support such as Marketing.
• Territory & Planning:
  Optimise how your teams work the market, including efficient routing. Track competitor moves and surface market insights that inform broader sales strategy.
• Problem Solving:
  Serve as the first point of escalation for the RSM team, resolving local issues quickly and keeping your region aligned with wider sales and cross‑functional priorities.
• Tasting:
  Sample food from a variety of high‑quality establishments and attend restaurant and food meet‑ups. Enjoy the restaurant scene and have an interest in new and different cuisines.

Key Goal:
Number of priority restaurants signed each month in your Region.

• Onboarding excellence and upsells—e.g., maximising commercial opportunity, selling‑in marketing packages at launch, menu completeness at go‑live.
• Time spent giving feedback and training to more junior team members of the team on their sales performance.

• Comfortable targeting new business and have sales experience.
• 5+ years of sales and commercial experience.
• Experience managing a team and ensuring they hit targets.
• Negotiator able to structure win‑win deals for restaurants and for Deliveroo.
• Commercially knowledgeable who understands the…