Sales Development Representative; SDR

We are seeking a driven sales professional to join our expanding team.

For 40 years, MCS Rental Software has devoted itself to making life easier for hire companies across the globe. Championing customer service excellence, MCS develops lasting partnerships with its customers, helping them to achieve their goals and ambitions for growth. With a strong commitment to innovation and input from our customers, MCS Rental Software leads the way in rental by embracing emerging technologies so that our customers can harness innovation to meet tomorrow’s challenges.

The Sales Development Representative (SDR) is responsible for building pipeline by identifying, engaging, and qualifying potential B2B customers within the assigned region.

This role focuses on lead generation, early-stage discovery, and booking qualified meetings for the Account Management team, rather than closing sales.

This role is ideal for someone confident on the phone, highly organised, self-motivated, and experienced in outbound B2B prospecting and can commit 20-25 hours in a week.

We’re proud recipients of the Culture 100 Award, which recognises organisations that excel in nurturing their workforce, rewarding their staff, and creating a supportive environment where everyone feels valued. At our company, we are passionate about the rental industry and are committed to fostering a vibrant, informal workplace culture based on respect and empowerment. This dedication has led to an impressive average employee tenure of more than 10 years.

Join us to be part of a team that prioritises your growth and satisfaction.

• Conduct multi-channel outbound outreach (calls, emails, Linked In) to targeted B2B prospects.
• Research ideal customer profiles (ICP), rental companies, and key decision‑makers
• Deliver value‑led introductions to MCS solutions tailored to prospect needs

• Conduct initial discovery conversations to understand business needs and challenges
• Qualify leads against agreed criteria (industry, size, needs, readiness)
• Book high quality discovery calls or demos for Account Managers

• Maintain accurate logs of all outreach activity and lead status in our CRM system.
• Meet agreed activity, qualification, and meeting‑booked targets, with a focus on lead quality rather than volume alone.
• Provide the sales team with feedback and insights from market conversations.

• Work closely with the sales and marketing teams to align messaging, campaigns, and outreach priorities.
• Participate in training sessions to improve knowledge, product understanding, and success rates.

• Proven experience in Sales Development, outbound B2B lead generation, prospecting, or appointment.
• Understanding of the SDR function, including pipeline creation, lead qualification, and handover to Account Managers
• This role is ideal for someone who enjoys researching prospects, starting meaningful sales conversations, and building pipeline, rather than closing deals.
• Strong verbal communication with excellent persuasion and rapport‑building skills.
• Confident working independently, managing your own schedule, and delivering results.
• Professional, clear, and friendly phone manner.
• Highly organised with strong attention to detail.
• Comfortable using CRM systems and tracking activity.

• Experience in B2B SaaS, ERP, or technology‑based solutions.
• Knowledge of the rental or equipment hire industry.
• Familiarity with Linked In Sales Navigator or similar tools.

• Introductory video call with our recruiter
• Test Assessment
• Video Interview with Hiring Manager
• Final Round with our MD

Apply for the job

Do you want to join our team? Then we’d love to hear about you!