Field Marketing Rep; Primary Care

Field Marketing Rep (Primary Care)

Employer:

Better Health Group

Our mission is Better Health. Our passion is helping others.

At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our team members make a difference each and every day. They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best‑in‑class healthcare experiences for our patients. We don’t just talk the talk – we believe in it and live by it.

Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

• Collaborate with health plan agents and independent brokers to promote our primary care physicians within the Birmingham, AL area.
• Focus primarily on the assigned market and surrounding areas.
• Build strategic relationships with senior centers, retail locations, and related community providers to establish a preferred referral network.
• Plan, coordinate, and execute community events such as health fairs, doctor talks, and information tables to grow membership.
• Collaborate with the Marketing Director to execute an action plan for market activities and community outreach to support market growth and retention.
• Develop strategic relationships with community partners, health plans, physicians, and office teams.
• Engage with potential and current patients at events.
• Maintain and update activities and leads in the CRM platform.
• Conduct presentations to generate leads and increase awareness of Better Health Group.
• Coordinate marketing collateral required for events and advertisements.
• Provide support for special projects and educational efforts as directed.
• Drive market membership goals for both growth and retention.
• Assist in coordinating general advertising (print, broadcast, digital, and outdoor advertising) for Better Health Group.
• Maintain relationships with brokers, health plan insurance agents, community case workers, and local vendors associated with the senior population.
• Follow up with new patients and assist with scheduling initial appointments.
• Maintain relationships with enrolled patients to assist with membership retention.
• Plan and coordinate local events within the community.
• Provide a monthly activity calendar of scheduled community events and forecast new outreach opportunities and partner relationships.
• Obtain positive membership growth by educating potential patients about our providers and proven healthcare model.

• Passion for health and preventative care along with a confident and results‑driven attitude.
• Bachelor’s degree in a related field.
• Two years of marketing project management, communications, and/or marketing campaign development, sales, and event planning experience (healthcare industry preferred).
• Exceptional interpersonal skills and a caring demeanor.
• Strong critical thinking and problem‑solving skills.
• Bilingual English/Spanish highly preferred.
• Excellent ability to organize and follow up.
• Must have a current, valid driver’s license and reliable transportation.
• Ability and willingness to travel within the assigned market as determined by business need (required).

We offer a compensation with bonus and a comprehensive benefits package.

• Medical, dental, vision, disability, and life insurance.
• 401(k) with employer match.
• Paid time off.
• Paid holidays.

• Monthly vehicle allowance.
• Monthly bonus based on performance.

USD $55,000.00 – USD $91,000.00 per year.

Entry level

Full-time

Marketing and Sales

Hospitals and Health Care

Better Health Group is an equal opportunity employer.