Media Executive - Wbrc

About Gray Media

Gray Media, formerly known as Gray Television, Inc., is a multimedia company headquartered in Atlanta, Georgia. The company owns the nation’s largest portfolio of top‑rated local television stations and digital assets, serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. Additional properties include digital media services, video production companies, and studio facilities.

WBRC 6 News, the dominant #1‑ranked Gray‑owned station in Birmingham, Alabama (Market 45), and Telemundo Alabama are seeking a Media Sales Specialist to join their energetic and professional sales team.

The Media Sales Specialist will lead the selling of WBRC’s media products, including on‑air and digital platforms. The role requires a detail‑oriented individual who excels in communication, customer service, and new business development. The successful candidate will exceed budget goals through both new and existing revenue streams.

• Act as a self‑starter and positively influence others in a fast‑paced environment.
• Maintain strong communication skills, creativity, and persistence to drive sales.
• Execute a high work ethic and uphold integrity in all activities.
• Apply problem‑solving and organizational skills to meet sales objectives.
• Use Microsoft Word, Excel, PowerPoint, and Outlook proficiently.
• Achieve a robust annual new‑business revenue target.

• Minimum 2 years of B2C or B2B outside consultative sales experience (media ad sales preferred).
• Proven prospecting and revenue pipeline building skills.
• Critical thinking and solution‑design abilities for complex problems.
• Capacity to manage ambiguity and adapt to unexpected change.
• Open to continuous improvement through feedback and best‑practice sharing.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Gray Media complies with applicable state and local nondiscrimination laws in all employment areas. The company expressly prohibits any form of workplace harassment based on protected characteristics. Improper interference with the ability of employees to perform job duties may result in discipline up to and including dismissal.