Marketing Automation and Social Media Growth Specialists

Overview

We are looking for a Marketing Automation & Social Media Specialist to join our marketing team and drive qualified leads through strategic funnel development, automation, and social media management. This role combines technical execution with social media expertise to create high-performing digital experiences that convert followers into customers. You will work directly with our content creator to amplify video content, optimize posting strategies, and build automated customer journeys that drive measurable results.

This is a performance-driven role with bonus compensation tied directly to the leads you generate.

• Base Salary: $55,000 - $65,000 (based on experience)
• Performance Bonuses: Uncapped earnings tied directly to your results. Earn bonuses for every qualified lead you generate
• Earn additional bonuses for every lead that closes into a customer
• Clear attribution system ensures you get credit for your work
• On-Target Earnings: $80,000 - $100,000+ for successful candidates

Translation: If you're confident in your ability to generate leads and drive conversions, your earning potential is unlimited. We pay for performance, not just presence.

Funnel & Automation Management

• Build, manage, and optimize marketing funnels, including landing pages, lead capture forms, thank-you pages, and conversion paths
• Develop and maintain marketing automations (email, SMS, workflows, nurture sequences, lead routing)
• Implement A/B tests and conversion rate optimization (CRO) strategies across funnel pages and campaigns
• Ensure funnels are properly integrated with CRM, marketing automation platforms, and analytics tools
• Monitor funnel performance and report on key metrics (conversion rates, drop-off points, lead quality, ROI)

Social Media Strategy & Execution

• Develop and execute social media strategies that generate qualified leads
• Determine optimal posting times, frequency, and platform-specific content strategies
• Collaborate with our content creator to maximize reach and engagement of video content
• Monitor social media analytics and adjust strategies based on performance data
• Stay current on algorithm changes, trends, and platform best practices across Linked In, Facebook, Instagram, and other relevant channels
• Manage social media scheduling and content calendar

Collaboration & Optimization

• Work closely with our content creator to align messaging, calls to action, and creative assets
• Translate creative concepts into conversion-focused landing pages and campaigns
• Continuously improve user experience, page speed, and mobile responsiveness
• Support campaign launches by building campaign-specific landing pages and automation flows
• Maintain best practices for tagging, tracking, and attribution

• Proven experience building landing pages and funnels using platforms such as High Level, Click Funnels, Webflow, Unbounce, or similar
• Strong understanding of marketing automation and lifecycle marketing
• Demonstrated success managing social media accounts with a focus on lead generation (not just engagement)
• Deep knowledge of social media platforms, algorithms, and best practices for business marketing
• Solid grasp of conversion rate optimization (CRO) principles
• Experience with email marketing, lead nurturing, and automated workflows
• Familiarity with CRM systems and marketing analytics platforms
• Strong attention to detail and ability to manage multiple projects simultaneously
• Data-driven mindset with ability to analyze metrics and optimize for performance

• Experience with A/B testing tools and analytics platforms (Google Analytics, GA4, Hotjar, etc.)
• Basic HTML/CSS knowledge
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Background in B2B, SaaS, or professional services marketing
• Understanding of paid social media advertising and landing page optimization
• Experience aligning marketing efforts with sales teams and revenue goals

• Consistent month-over-month growth in qualified leads from social media and funnel campaigns
• High-performing funnels with improving conversion rates
• Seamless collaboration between you and our content creator
• Faster campaign launches with optimized funnel experiences
• Clear visibility into performance metrics with actionable insights
• Efficient handoff of qualified leads to sales team

We're looking for someone who can show, not just tell. High performers in this role will be able to demonstrate:

• Specific conversion rates you've achieved on funnels you've built
• Social media campaigns that generated measurable leads (not just engagement)
• Examples of marketing automation workflows that improved customer journey metrics
• Your approach to testing, learning, and iterating based on data
• How you've collaborated with creative teams to turn concepts into conversions

This position offers the opportunity to directly impact revenue growth while working in a collaborative…