Marketing Manager

Description

At Sunbelt Fire, we're not just supporting operations – we’re serving those who save and protect lives. Every truck repaired, every service performed, and every detail managed fuels our mission to serve First Responders with excellence and glorify God in all we do.

We are seeking an extraordinary Marketing Manager to help develop, execute, manage and grow the delivery of a relationship-driven marketing strategy aligned with company objectives for our business.

As Sunbelt Fire’s Marketing Manager, you excel in being organized, managing projects, and providing exceptional experiences. You’re digital marketing savvy, without sacrificing our relationship-driven focus. You’re amazing at connecting the dots, communicating across departments, and helping to establish efficient systems and processes. Your focus and execution are key as you approach each day with energy and purpose. You love to roll up your sleeves and help turn the Marketing Department vision and goals into results that empower us to share our Core Values, bridge our multiple service offerings to serve our customers, and generate revenue.

You’re sharp, dynamic, and you’re passionate about knowing our customers and collaborating with department leaders and partners. You keep our marketing systems, processes, and projects running smoothly, and you handle multiple projects, details, and deadlines simultaneously with grace. You’re super accountable, you energize the team, and you “get” Sunbelt Fire, our Core Values, and the extraordinary customer experience we deliver.

Requirements

• Assist leadership in developing marketing strategies for new and existing products.
• Collaborate with sales and operations to meet goals by:
  • Managing lead nurturing, messaging, outreach, and performance tracking.
  • Creating campaigns and systems to generate high-quality leads and increase inbound lead flow.
• Identify and evaluate marketing vendor partners.
• Coordinate marketing campaigns with sales activities.
• Partner with marketing vendors as needed to meet goals.

• Strengthen Sunbelt Fire’s reputation by:
  • Managing and improving the company website.
  • Creating helpful, engaging customer content across appropriate channels.
  • Engaging customers via relevant social media platforms.
• Optimize the customer journey by:
  • Understanding service touchpoints.
  • Developing materials and workflows that communicate full-service offerings.
  • Documenting and communicating processes across departments.
  • Conducting customer surveys and sharing insights with leadership.
• Manage industry conference planning, including registration, materials, promotions, schedules, and brand experience.
• Support internal initiatives with presentation design, materials, events, and social content (e.g., meetings, recruiting, community involvement).

• Oversee marketing team and partners in designing, editing, and publishing print and digital materials.
• Plan and manage inbound/outbound content creation (video, social media, blog posts, articles, white papers).
• Develop and execute email campaigns and social media content strategies with team and partners.

• Lead and hold marketing vendors and team members accountable.
• Conduct weekly departmental meetings aligned with company operating tools (training provided).
• Conduct quarterly team reviews (training provided).
• Assist in developing the annual marketing budget.
• Monitor budget, provide projections, and report on marketing expenditures.
• Manage vendor marketing development fund (MDF) program requirements.

• Optimize marketing systems and workflows.
• Support launch and execution of inbound/outbound content strategy aligned with best practices.
• Collaborate with partners to manage website content, workflows, and initiatives.
• Plan, implement, and measure promotional campaign success.
• Identify benchmarks, set KPIs, and track performance.
• Collect and analyze marketing data, report trends, and monitor ROI.
• Manage marketing inventory and ordering aligned with budget.
• Create and maintain marketing processes.
• Champion marketing use…