Digital Marketing Specialist

Overview

Legacy Community Federal Credit Union is looking for the right candidate to join our Marketing team as the full-time Digital Marketing Specialist. Legacy is committed to assisting our members in the greater Birmingham area. Additionally, we are proud to be the official credit union of the University of Alabama  want to help our members Craft their Legacy by providing products and services to our members that help fulfill their financial needs.

We have been loyal to the UAB and Birmingham community since 1955. We are also committed to providing competitive pay to our employees, as well as excellent benefits. We offer health and dental insurance through BCBS of Alabama, as well as company paid Life Short-Term Disability and Long-Term Disability insurance. We offer two retirement plans: 401(k) with discretionary match and a Cash Balance Defined Benefit Plan and Trust.

We also have 12 paid holidays, 12 vacation days, and 10 sick days for our employees! This is a full-time position, with the standard hours being Monday - Friday 7:45 am - 4:45 pm. Some weeks may have varying start and end times, or weekend work if there are any marketing events. We will provide notification in advance for any schedule changes.

• Creates and deploys social media strategies to build awareness of the brand and be primary contact on social media platforms.
• Performs design, writing, copywriting, editing, and proofing of digital content.
• Assists with the coordination of other internal and external marketing efforts.
• Reviews, interprets, analyzes, and reports on data analytics and other digital metrics in an effort to continually optimize marketing efforts.
• Directs day to day website management and design.
• Conducts comprehensive keyword research and optimization to increase organic search.
• Conducts online reputation management and social listening.

• Experience:
  
  One to three years of similar or related experience.
• Preferences:
  Experience with Google Tag Manager, Google Analytics, Adobe Creative Suite, Graphic Design, and video/photo editing is a plus.
• Education:
  
  Equivalent to a college degree (BS or BA in a relevant field).

Note:

Job posted by Applicant Pro