Growth Marketing Manager

Title: Growth Marketing Manager

Type: Full-time / Perm / Hybrid (3 days a week on-site)

Location: Birmingham, AL

Travel: 30 days/year (domestic + international)

About the Role: We’re seeking a Growth Marketing Manager to lead multi-channel acquisition and engagement efforts. You’ll build and execute campaigns across digital, events, referrals, and paid media to drive qualified pipeline and revenue growth.

• Develop and run integrated growth marketing campaigns across email, events, paid media, content, and referral channels.
• Partner with sales & marketing to deliver targeted programs that generate qualified leads and opportunities.
• Build and optimize landing pages, automation workflows, lead nurturing, and lead scoring.
• Manage marketing budgets and identify/test new channels to maximize ROI.
• Monitor campaign performance, analyze data, and deliver weekly/monthly reporting.
• Travel for conferences, events, and partner activities.
• Manage third-party vendors (design, content, events, etc.) to support campaign execution.
• Strengthen relationships with integration and channel partners to grow referral sources.
• Work directly with business leaders and maintain clear communication with marketing and revenue leadership.
• Quickly escalation marketing issues/risks and contribute to a transparent, collaborative team culture.
• Stay current on marketing trends, tools, and best practices.

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years managing multi-channel growth marketing campaigns (email, events, paid ads, content, referrals).
• Strong analytical mindset with experience presenting data-driven insights.
• Hands‑on experience with Linked In Ads, Google Ads, and Meta Business Manager.
• Experience building landing pages and updating website content (Word Press preferred).
• Proficiency with GA4, Hub Spot (or similar), CRM systems, lead scoring, and lead nurturing.
• SaaS experience, ideally within early or mid‑stage startups.
• Experience working remotely and collaborating cross‑functionally.
• Experience in partner/channel marketing.
• Bonus:
  Familiarity with accounting firms or engineering consultancies.
• Strong project management, communication, and problem‑solving skills.
• Collaborative, self‑motivated, accountable, and comfortable working independently.

You’ll play a major role in scaling demand generation and shaping the company’s growth engine. If you thrive in a dynamic environment and enjoy building high‑impact marketing programs, this role gives you the autonomy and ownership to make a significant impact.