Marketing Analyst

Thank you for your interest in a career  Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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* Job Description:

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* At Regions, the Data and Analytics Analyst transforms data into a meaningful format for operational and/or decision-making purposes. Focusing on day-to-day deliverables, this role works with managers to gather and interpret data for leaders to make data-driven decisions.

** Primary Responsibilities*
* + Creates reports that are valuable, readable, and presentable to stakeholders

+ Prepares visual reports/presentations to present analysis to management

+ Interprets, analyzes, and provides insights to teams and managers to determine operational impact, trends, and opportunities

+ Performs data analysis to help achieve data automation

+ Creates and maintains databases to help classify & store information

+ Completes day-to-day deliverables and ad-hoc data reports to support business needs/projects and answer data related questions

+ Ensures compliance by performing quality data audits, mining, and management

+ Monitors data and analytics trends and seeks opportunities for continuous improvement

+ May offer guidance to junior analysts, ensuring proper training and tools are provided

+ Partners with the centralized Data Governance team to implement and support data governance and data quality requirements

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

** Requirements*
* + Master's degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and four (4) years of experience in a data analytics or related role

+ Or, a Bachelor's degree in Business, Computer Science, Information Systems, Finance, Statistics, or related field and six (6) years of experience in a data analytics or related role

** Preferences*
* + Experience utilizing analytical software such as Structured Query Language (SQL), Statistical Analysis System (SAS), SAS Enterprise Miner, and applicable Microsoft Office applications

+ Working knowledge of business intelligence software (e.g. Tableau, Power BI)

** Skills and Competencies*
* + Demonstrated leadership capabilities

+ Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

+ Strong verbal, written communication, and organizational skills

+ Strong work ethic and self-motivation

** Additional Responsibilities*
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** Performance Marketing:
** Drives profitable growth using data and analytics to enhance the efficacy of digital, traditional, and omni-channel marketing efforts including targeting, systematic testing, measuring and optimizing the return on marketing investment

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** Cross-functional Initiatives:
** Leads and executes cross-functional projects using advanced data analysis techniques to discover insights that will drive strategic decisions and efficiencies

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** Influence:
** Leads and/or influences strategic marketing decisions relating to customer needs, preferences, behaviors, and segmentation, as well as advertising, direct marketing, and digital marketing efforts

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** Synthesis and Communication:
** Translates complex insights into simple and actionable recommendations and presents to various audiences including executives, senior managers, and associates

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** Translate Insights into Action:
** Provides actionable recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying customer experience, acquisition, cross-sell, up-sell, and retention opportunities and work closely with business partners to integrate and operationalize the recommendations

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** Analysis Design:
** Manages the design and delivery of complex analyses of performance of marketing effectiveness, test and learn agenda, key metrics, and trends impacting the company to determine prudent strategies and actions

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** Trend Tracking:
** Identifies market trends and seeks opportunities to continuously evolve marketing strategies as well as performance marketing, decisioning,…