Marketing Data Analyst

We are seeking a skilled and motivated Marketing Data Analyst to join our Customer Analytics team. The successful candidate will be responsible for creating insightful data visualizations, analyzing complex datasets, performing queries, and generating reports to support our internal partners. The analyst will work with customer and marketing data, such as demographics, marketing programs, and business intelligence insights to support strategic decision‑making across Customer Solutions & Business Development.

This role requires a blend of technical expertise and strong communication skills to effectively collaborate with our customers within CSBD, particularly to convey analytical concepts to non‑technical audiences. The Data Analyst will partner with our internal clients to understand their business needs and provide data solutions to support their objectives.

• Develop and maintain data visualizations using tools such as Power
  
  BI or Databricks to communicate insights and trends effectively
• Analyze large datasets to identify patterns, trends, and insights that drive business decisions
• Perform data queries using SQL to extract and manipulate data from various sources
• Generate comprehensive reports and dashboards to support internal stakeholders in decision‑making processes
• Collaborate with cross‑functional teams to understand data needs and deliver solutions that meet business objectives
• Apply critical thinking and problem‑solving skills to address data‑related challenges and provide actionable recommendations
• Ensure data accuracy and integrity through data cleaning, preparation, and transformation processes
• This role focuses on data preparation, visualization, and reporting, while supporting advanced analytics initiatives led by the Data Science team
• Continuously learn and apply new data analysis techniques and tools to enhance team capabilities

• Bachelor's or advanced degree in Data Science, Statistics, Computer Science, Information Systems, or a related field
• Previous experience in a data analysis role, preferably within a customer analytics or similar environment

• Experience with data visualization tools (Power
  
  BI, Tableau, Databricks, etc)
• Strong Excel skills for data analysis and reporting
• Experience with SQL for data querying and manipulation
• Excellent communication skills, with the ability to explain technical concepts to non‑technical audiences
• Experience in data cleaning and transformation processes
• Critical thinking and problem‑solving abilities
• Strong attention to detail and a commitment to data accuracy
• Ability to work collaboratively in a team environment
• A mindset focused on continuous learning and improvement
• Experience with statistical programming languages such as Python, PySpark, R. would be a plus
• Familiarity with data platforms such as Databricks or Azure would be a plus

Alabama Power provides safe, reliable, and affordable electricity to 1.5 million customers across the lower two-thirds of Alabama.

For more information, visit  and connect with the company on Facebook (), Twitter (), Linked In (), and Instagram ().

Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services.

Through an industry‑leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net‑zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow.

Our corporate culture has been recognized by a variety of…