Admissions Representative

About Primer

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.

We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

Primer

OS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset‑light real estate — which means much lower capex and opex. You put it together, and you get something that's never existed before: a world‑class education that's accessible to normal American families and can rapidly scale.

We’re hiring an Admissions Representative to be embedded in Birmingham, Alabama as This role will operate locally to connect with prospective families in person and help build the “local feel” of Primer in Alabama.

This person will report directly to our Head of Admissions while working in close partnership with the Alabama GM to support the successful opening and growth of Primer’s presence in the state.

• Conduct in‑person parent meetings with prospective families, adjusting to family preferences on time and location (we meet them where they are).
• Host campus tours and open houses in collaboration with campus staff, reducing their need to spend extra hours on admissions‑driven activities.
• Be present at community and school events to represent Primer (note: this role is admissions‑focused and not responsible for generating local marketing opportunities).
• Maintain scheduling, communication, and follow‑ups in Salesforce/Groove
  , ensuring full alignment with central admissions processes.
• Serve as a local ambassador for Primer, helping families feel welcomed and connected as they explore enrollment.

• Sales and/or admissions experience:
  Prior experience working in a sales, customer service, or admissions role, preferably in an educational setting, demonstrating the ability to build relationships and meet enrollment goals. Experience with CRM and sales engagement platforms.
• Strong communication and presentation skills
  :
  Ability to deliver engaging presentations and adapt content based on audience needs.
• in‑person relationship‑building and community engagement.
• Ability to thrive in autonomous, on‑the‑ground work
  , while staying tightly aligned with central admissions leadership.
• Flexibility to work some evenings/weekends for events or parent schedules.
• Team player mentality: A strong sense of collaboration and ability to work effectively with colleagues across functions, particularly the Alabama GM.
• Professionalism and brand alignment: A commitment to representing Primer’s values, mission, and educational approach with integrity and enthusiasm.

If you believe education is worth rebuilding and you want to work on something with generational purpose, apply to Primer.