Advertising and Marketing Coordinator Harrah's Gulf Coast

Overview

Responsible for managing and supporting the execution of advertising, digital, and social campaigns.

• Leads and is responsible for all aspects of social media, photo and video shoots.
• Maintains and supplements the video library at Harrah’s Gulf Coast.
• Initiate and develop heavy focus on online reputation management.
• Interfaces with corporate brand, corporate internet, property departments, agencies, media and marketing personnel in the planning, implementation and execution of all advertising/media related programming.
• Negotiates with vendors to secure production needs and disseminate advertising information and advertising mediums needed for production and execution of all print, broadcast, and internet campaigns.
• Responsible for the execution of advertising campaigns, direct mail, graphic design, website and social media information.
• Responsible for forecasting and managing departmental budgets.
• Provides necessary information to enable appropriate departments to evaluate the success of campaigns on the basis of media coverage generated, casino drop or other qualitative and quantitative measures.
• Manages the opening of job requests and e nsures jobs are produced on strategy, on deadline and within budget.
• Responsible for ensuring all signage is accurate, relevant and in good condition.
• Monitors quality and ensures adequate supply of all advertising/collateral in designated locations.
• Reviews invoices for accuracy. Maintains cost records and samples of all projects.
• Maintains and updates status reports on all projects in progress.
• Maintains a creative file on all projects.
• Performs other advertising and marketing-related duties as assigned.
• Acts as a role model and always presents oneself as a credit to Harrah’s and encourages others to do the same.
• Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.

• Two years’ experience in an advertising capacity handling print, broadcast, outdoor, internet and public relations required.
• Must have excellent organizational, communication, customer service skills, multitasking, and flexibility with scheduling.
• Must be able to work extended hours, nights, and weekends based on business need.
• Must have above proficient computer skills including Microsoft Office, Excel and must be able to create signage on Apple software and others, print on large-scale printers and laminate/mount signage in-house.
• Must be a team player and work with others.
• Must present a well-groomed appearance.
• Demonstrated experience in managing brand social media accounts across multiple platforms.
• Ability to create engaging content tailored to designated audiences, with strong understanding of trends, analytics, and platform best practices.
• Working knowledge of digital advertising platforms including Google Ads, Meta Ads Manager and programmatic ad systems.
• Understanding of SEO/SEM principles and how they support broader marketing goals
• Proficiency in industry-standard design and editing software, including Adobe Creative Cloud (photoshop, illustrator).
• Ability to design digital and print assets such as banners, signage, email graphics, social media creatives and promotional materials.
• Basic knowledge of video editing tools such as Adobe Premiere Pro or Canva video tools is a plus.
• Experience maintaining brand standards and production visually consistent marketing materials.
• Preference for hospitality or service industry experience.
• Ability to analyze competitive information and internal financial information, and develop plans with measurable results.
• Creative and innovative problem solving skills.
• Ability to develop effective working relationships with peers and coordinate marketing activities with operating departments.
• Ability to represent company at public functions and speak to large groups.
• Must possess excellent customer service and communication skills.
• Must be able to initiate and engage in conversation in a professional and friendly manner.
• Must be at least 21 years of age.
• Maintain knowledge of current property events, promotions and attractions.
• Must have outgoing personality and be able to generate business.
• Must be able to work independently, with little supervision.
• Comfortable working in a fast paced, dynamic environment.
• Superior communication and presentation skills.
• Ability to work effectively in a team setting and independently.
• Must present a well-groomed appearance.
• Must adhere to uniform/appearance requirements.
• Computer skills including operating hardware, software, and other technical equipment.
• Ability to appreciate and be friendly with all Harrah’s Gulf Coast team members who are of various ethnic and cultural backgrounds.
• Able to accept direction of Senior Leadership.