Digital Media Manager

Overview

The Digital Media Manager is charged with developing and implementing digital marketing strategies to help meet MSUB enrollment and retention goals and enhance the overall reputation of the university through the digital space. Through close collaboration with the Admissions Team and other university leaders, the Digital Media Manager ensures that a digital-first approach is applied to key strategic areas, such as student recruitment and stakeholder engagement, as outlined in the Strategic Marketing Plan.

Through alignment on messaging and following established brand guidelines, the Digital Media Manager creates, curates, and manages digital campaigns on relevant platforms. About 80 percent of this position’s time will be spent working directly on student recruitment, retention projects, and promotional plans. Under guidance from the UCAM director, this position also interacts with various academic, student services, student clubs, and emergency response teams as needed.

University Communications & Marketing’s mission is to strengthen MSUB’s public image, achieve enrollment goals, increase awareness of MSUB’s accomplishments, and develop consistent communications that build our reputation. UCAM manages the marketing, promotional and licensing efforts of the university; supports and promotes MSUB’s activities; and aligns with Admissions on messaging for recruiting efforts.

Note: This description includes benefits and campus life information for context.

• Montana State University Billings is a preferred employer in the region
• Work-life balance
• Holidays – 10 paid holidays per year and 1 Floating Holiday
• Vacation – 15 days per year (new employees to 10 years; after 10 years accrual rate increases)
• Sick Leave – earned at an accrual rate
• Employee and Dependent Tuition Waiver
• Opportunities to engage in professional development
• Wellness programs and Employee Assistance Program
• Medical Benefits, Vision, and Dental
• Life Insurance and Long-Term Disability
• Retirement benefits
• Career growth opportunities and diverse career paths
• Campus vibrancy and access to campus events and facilities

• Develop digital-first campaigns aligned with MSU Billings marketing strategy and enrollment goals.
• Create multimedia content for use across the university and in the community.
• Collaborate with Admissions team and Communications team on digital strategies and tactics.
• Oversee social media monitoring, using analytics to measure and improve performance.
• Oversee student social media worker(s).
• Remain current on higher education enrollment and marketing trends and platforms.
• Connect with community entities to understand and use collaborative marketing potential.
• Monitor and provide oversight of development of student-led social media pages to ensure all social media efforts comply with MSUB’s social media policy and brand guidelines.
• Regularly communicate with various departments (Center for Engagement, Athletics, Housing, etc.) to ensure messaging alignment.
• Support the Director of Communications & Marketing on crisis communications as needed.
• Collaborate with the director on positive stories or feature MSU Billings faculty, staff and students.
• Serve as media liaison in absence of director.
• Other duties as assigned.

• Proven experience with and a comprehensive understanding of how digital communications and marketing move people to make decisions, including platforms such as Meta, Instagram, Linked In, You Tube and Spotify.
• Comprehensive understanding of how digital platforms and communication links can be used in communications and marketing strategies, especially in a competitive environment.
• Demonstrated proficiency in writing and editing for a digital audience.
• Passion for higher education, social media, and communication.
• Ability to maintain attention to detail under deadlines or competing demands.
• Experience using digital tools (Adobe Creative Cloud such as Photoshop, Lightroom, Premiere) to edit photos, videos and other content.
• Ability to maintain a strong pace of social media content creation and platform management.
• Ability to work independently and in a team-oriented…