Growth Marketing Manager Loyalty

Job Description

Posted Wednesday, January 21, 2026 at 7:00 AM

Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company‑owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family‑oriented, passionate, entrepreneurial, customer‑focused, and innovative.

At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:

• intentionally create a sense of community and belonging for our guests, employees and franchise partners
• continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
• sustain a culture that promotes diversity of thought and experiences
• ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
• drive change in our company and industry through action and implementation

Summary:

The Growth Marketing Manager Loyalty is responsible for driving awareness, acquisition, engagement, and retention within KOA’s loyalty program. This role develops and executes data‑driven marketing campaigns that grow program participation and customer lifetime value. Working closely with the AVP, Digital Marketing & Loyalty and the existing Rewards Program Manager, this position focuses on creative marketing and digital growth initiatives while ensuring alignment with KOA’s broader brand and marketing strategy.

Essential Duties and Responsibilities:

Loyalty Growth Marketing Responsibilities

• Develop and execute multi‑channel marketing plans to drive loyalty program enrollment, engagement, and retention.
• Partner with the Loyalty Manager to translate program benefits and features into compelling customer‑facing campaigns.
• Manage promotional calendars, loyalty communications, and digital acquisition funnels to support program growth.
• Use data and insights to segment audiences, test campaign variations, and optimize performance across channels.
• Collaborate with internal creative, media, and digital teams to ensure cohesive messaging and seamless execution.
• Coordinate with paid media, social, and email teams to integrate loyalty messaging across all digital touchpoints.
• Identify new opportunities for partnerships, member incentives, and campaigns that enhance perceived value and participation.
• Measure and report on KPIs such as member acquisition, activation, engagement, and retention.

Digital Marketing & Data Responsibilities

• Partner with the digital team to leverage customer data and analytics to inform targeting and personalization.
• Utilize CRM and marketing automation tools to deliver timely, relevant communications to loyalty members and prospects.
• Collaborate with analytics and BI teams to evaluate campaign ROI, customer lifetime value, and program performance trends.
• Stay current with digital marketing and loyalty industry trends, identifying new tools or tactics to test.

Required

Education and Experience:

• Bachelor's Degree in Business, Marketing, Communications, or related field and 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, marketing operations, or related work experience or equivalent experience.

Preferred

Education and Experience:

• Experience in a variety of digital services such as web development, paid search, media planning, digital strategy, email marketing, etc., including experience managing a team
• Experience in loyalty and membership programs is preferred
• Strong quantitative, analytical, and critical thinking skills. Ability to synthesize data and analytics to understand performance and drive optimizations in current and future campaigns
• Strong writing and copy skills to test varying words, phrases, and styles within digital platforms
• Works constructively and collaboratively with internal teams and outside agencies who share project responsibilities
• Ability to conceptualize big…