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Assistant Sales Manager

Job in Billerica, Middlesex County, Massachusetts, 01821, USA
Listing for: High Octane Harley-Davidson
Full Time position
Listed on 2026-01-25
Job specializations:
  • Sales
    Retail Sales, Customer Success Mgr./ CSM, Business Administration
Job Description & How to Apply Below
Position: Assistant Sales Manager - High Octane Harley-Davidson

Job Title: Assistant Sales Manager

Department
:
Motorcycle Sales

Supervisor: Sales Manager and/or General Sales Manager

Summary Description

Lead individual teams within the Sales department while focusing on customer and employee retention. Set the tone in a fun, upbeat environment. Achieve success with our revolutionary, proven, sales process that is all about creating a better motorcycle buying experience with happy/motivated employees, who love what they do.

Duties and Responsibilities
  • CXI and customer retention.
  • Unit volume for team.
  • Productivity of individuals on sales team.
  • Front and backend margins.
  • Closing of deals and overcoming objections.
  • Assist the General Sales Manager and/or Sales Manager with recruiting, interviewing, hiring and firing of employees.
  • Recruit, train, motivate, counsel and monitor the performance of individual sales teams.
  • Assist individual salespeople in setting aggressive, yet realistic monthly sales goals.
  • Track all customers and making sure all leads are logged along with effective follow up for all potential buyers by monitoring a prospecting and sales CRM system.
  • Ensure that the team meets or exceeds all activity standards for prospecting calls, appointments, customers logged, and closes.
  • Participate in daily sales meetings and conducting sales training.
  • Ensure that customers are greeted immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure that customers are properly qualified for needs, wants and the ability to buy.
  • Follow the dealership sales process so that all customers receive consistent treatment when doing business.
  • Ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
  • Enforce road test, pre-delivery inspection, and vehicle delivery policies.
  • Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to “make things right”.
  • Carry out daily team meetings.
  • Continuously train and develop your team on techniques and the sales process.
  • Monitor and follow up with all sales leads and work every deal to completion.
  • Daily one on one meetings with Fit Specialists, ensuring training, trend analysis, performance review, and planning.
  • Train all sales personnel to use the dealership sales process.
  • Model and expect from your team superior customer service.
  • Model and expect 100% compliance to all policies and procedures for the Sales Department and the dealership.
  • Perform other related duties as assigned or requested.
Supervisory Responsibilities
  • Daily one on one meetings with Fit Specialists, ensuring training, trend analysis, performance review, and planning.
  • Train all sales personnel.
  • Ensure adherence to policies and procedures for the Sales Department in concert with the Sales Manager and/or General Sales Manager.
  • Model and expect from your team superior customer service.
  • Model and expect 100% compliance to all policies and procedures for the Sales Department and the dealership.
  • Assist the General Sales Manager and/or Sales Manager with recruiting, interviewing, hiring and firing of employees.
  • Recruit, train, motivate, counsel and monitor the performance of individual sales teams.
Qualifications &

Job Requirements
  • Minimum 3-years auto or motorcycle sales experience required.
  • Auto or motorcycle sales management experience preferred but not required.
  • High School Diploma or equivalent degree or greater required.
  • Ability to take initiative and problem solve.
  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Applicable experience in big ticket retails sales strongly preferred.
  • Passion for the motorcycling lifestyle and riding community.
  • Must have ability to relate with broad customer base.
  • Excellent verbal and written communication skills.
  • Ability to present oneself as well as the company in a professional manner.
  • Knowledge of applicable laws/policies/principles/etc.
  • Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
  • Experience using various Google Drive…
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