Marketing Manager

At Premier Marine, we believe that people come first, and as a valued Marketing Manager, you will play a crucial role in our family-owned business. Guided by our core values of Integrity, Excellence, Attitude, and Collaboration, youll join a dedicated team where your contributions matter. Here, youll work on building the worlds best pontoons in a supportive environment that focuses on your personal and professional development.

We're committed to ensuring you thrive, so together, we can leave a wake that changes lives on and off the water.

Job Summary

As a Marketing Manager for Premier Marine, you will play a crucial role in driving the success of our B2B and B2C marketing initiatives. Youll work closely with the Marketing Director to execute marketing strategies that resonate with our audiences and achieve key performance indicator targets.

Your responsibilities will include managing shows and events, overseeing CRM software, media and vendor relations, social media process, and executing key marketing programs and campaigns. You will also ensure accurate product data and imagery are maintained across all key marketing channels. Your ability to collaborate with various departments, including sales, engineering, operations, finance, and creative teams will be essential in executing marketing plans effectively.

You will be expected to demonstrate creativity and adaptability in a fast-paced environment, ensuring that all marketing efforts align with the overall business goals. This salaried position offers a path to growth and an exciting opportunity to make a significant impact on Premiers success while developing your marketing expertise.

Management Responsibilities

• The Marketing Manager role will manage in-house designer and/or external marketing contractors and agencies.

Essential Job Functions

• Manage and serve as the main point of contact for Premier internal and external boat shows and events ensuring successful execution of contracts, site coordination, sales rep and dealer communication, scheduling, and budget targets.
• Actively manage Dealer CRM software, including new dealer setup, troubleshooting, updates, and off-boarding processes, ensuring data accuracy and seamless lead generation flow.
• Work closely with trade and consumer marine industry media to increase Premiers exposure by meeting editorial deadlines and maintaining an up-to-date contact list for proactive news release distribution.
• Shepard Premiers social media machine by reviewing and approving messaging and imagery to deliver relevant, timely, and on-brand posts while enforcing Community Management Best Practices and Guidelines.
• Collaborate with cross-functional stakeholders to ensure the timely and successful execution of annual dealer programs and tools, including but not limited to the dealer program, owners manual, warranty materials, and sample toolkits.
• Collaborate with engineering team members and other internal stakeholders to update, maintain, and distribute accurate product specification sheet data.
• Quickly learn and apply Premiers model year/price changes to ensure timely and accurate updates to consumer website and the Build & Price Tool, including images, renders, and data.
• Oversee the development and production of marketing materials, including website content, social media graphics, email campaigns, and promotional assets.
• Serve as the marketing brand steward, ensuring adherence to brand standards across the company and dealer network, while overseeing and maintaining asset management processes.
• Build and send emails and surveys while proactively managing Premiers dealer and consumer contact databases to support growth.
• Apply developed strategies to help plan, promote, and successfully execute marketing initiatives, including photo and video shoots.

Required Skills/Abilities

• Excellent organizational, project, and event management skills.
• Excellent time management, verbal, and written communication skills, ensuring stakeholders are aligned to project status, deliverables, and timelines.
• Proficient/familiar with working in CRM systems, Microsoft Office applications, Email marketing tools, survey software, and list management spreadsheets.
• General knowledge of social media platform functions and KPIs.
• Experience in Adobe design programs a plus (Photoshop, InDesign, and Illustrator)
• Passion for the marine/powersports industry is desired.

Education and Experience Requirements

• Bachelors degree in Marketing, Business Administration, Communications, or a related field preferred.
• Minimum of 4 years of related marketing experience.

Physical Requirements/Working Conditions

• The physical demands needed are representative of those that must be met by an employee to successfully perform the essential functions of this job (sitting, standing, walking the manufacturing floor, typing and the ability to lift 25 pounds). Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this role.
• Fast-paced office…