SEO Specialist & Digital Marketing Expert

We are looking for an experienced  SEO & Digital Marketing Specialist  who can drive  organic growth, improve search visibility, and support lead generation  for B2B and SaaS-oriented websites.
This role requires  strategic thinking + execution capability , not just tool usage.
You will work closely with product, content, and engineering teams to ensure SEO and digital marketing are embedded into everything we ship.

Key Responsibilities

SEO (Core Responsibility)  Perform  technical SEO audits  (Core Web Vitals, indexing, crawlability, schema, site structure)
Keyword research focused on  search intent & conversion , not just volume
On-page SEO optimization (content structure, internal linking, metadata)
Content SEO strategy: blogs, landing pages, pillar pages
Competitor analysis and SERP gap identification
Track and improve rankings, impressions, CTR, and conversions
Implement  SEO for SPA / Vue / React / Nuxt / Laravel sites
Manage  local SEO  and Google Business Profile (if applicable)

Digital Marketing  Plan and execute  content-driven growth strategies
Manage and optimize  Google Ads / Meta Ads  (basic to intermediate level)
Support email campaigns and funnel optimization
Improve conversion rates using analytics insights
Work with designers and developers for campaign landing pages

Analytics & Reporting  Google Analytics (GA4), Google Search Console, Tag Manager
Monthly performance reporting with  actionable insights
Track ROI, CAC, and lead quality (not vanity metrics)