Visual Merchandising Manager, WEST COAST

Overview

FRAME is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede. Since inception, FRAME has embodied Californian modernity with a distinctly European influence through its renowned ready-to-wear collections and coveted denim essentials. Born and raised in Los Angeles, FRAME offers a timeless perspective on everyday chic outfitting via signature tailoring, luxury leather, and quality cashmere. Today, FRAME is a household name across both women’s and men’s design, with 16 standalone retail stores across North America, two London stores, a store in Shanghai and a dedicated eCommerce website.

FRAME can also be found at the most desirable department stores and boutiques worldwide.

Reporting into the Global Head of Visual, the Visual Merchandising Manager will be responsible for creating and implementing visual directives, executing merchandising strategies and maintaining visual displays across the west coast region. This role will play a pivotal role in ensuring brand standards and presentations are met across the region, alongside driving sales and company goals. Role requires regular travel.

• Partner with head of visual to create and implement VM guidelines across all doors (Retail and Wholesale).
• Create seasonal, wholesale specific VM plans per location and buy.
• Visit and support stores with their VM and store presentation on a weekly basis.
• Provide VM training to all stores in the region when travelling to each location.
• Provide and execute general department store visual support; filling in back stock, organizing stockroom, updating and refreshing both denim and RTW displays, updating mannequins and table tops.
• Maintain and form relationships with major’s department store visual leads.
• Partner with WC Senior Retail Coordinator to ensure that VM and seasonal floor set refreshes per.
• Partner with department store visual leads to ensure best floor placement for FRAME, alongside alike, competitive brands. Negotiate floor moves and fixtures updates as necessary.
• Responsible for hosting seasonal Product Knowledge Seminars/Conclaves/Summits.
• Support coordination and installation of pop-ups / activations in both retail and wholesale locations in the market.
• Provide biweekly visual feedback reports / competitor insights.
• Proactively and reactively respond to selling and trends to drive sales.
• Support new store openings in the region.

• Coordinate and plan seasonal/store specific projects – e.g. collaborations, events, product launches.
• Implement and partner on store selling initiatives to help drive topline business.
• Collect and provide competitive feedback to relevant AE and VP on comp selling, category wins/misses/opportunities, and creative ways to drive business.
• Provide inventory needs and analysis to respective AE/VP.
• Collect and report back pertinent in-store information (e.g. changes happening in the store such as floor moves, brands entering/exiting, brands downsizing/moving floors and/or floor spaces, manager’s new roles/promotions, conversations with buyers on the floor, etc.).

• Consistently communicate and provide feedback.
• Provides EOW touch base recaps.
• Monitors and track shipments.
• Notifies Doors as to when to expect new goods.
• Analyzes Selling Reports on a by Door Level, react accordingly to continually drive sales.