VP, Brand Strategy: Partnerships, Experiential, Entertainment & Culture

Vice President, Brand Strategy:
Partnerships, Experiential, Entertainment & Culture How We Strategize:

A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us. It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).

As a growing strategy team within the global powerhouse of 160over
90, we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the communications spectrum.

Is your heart beating faster yet?

First and foremost, you’re serially curious; about brands, about people and the world around us. How all of it is changing and evolving. You’re plugged into culture;
Interested and inspired by the now and next with a love and deep understanding of brands and how to translate them. Simply put, you love to ask (and understand) why.

You appreciate the value of others, nurturing those who work for you, inspiring those who work with you. Powering the collective that gets us to bigger and better; that gets us to wow. When in doubt, you do, valuing courage over comfort. And you always give a damn. About the client, the agency, the people and the work.

Success in this role requires the high tolerance for ambiguity a dynamic marketing and non-traditional agency landscape demands, the intellectual curiosity to stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, subject matter experts, and project management teams. It also requires a significant degree of Strategy leadership experience, product excellence and management skills allied to a certain confidence, gravitas and way with words (written and spoken) that means clients and colleagues alike, listen.

Intrigued?

This is a VP of strategy role based in Los Angeles, reporting into a co-lead of strategy for the agency, and serving as a key member of the leadership team in our Beverly Hills office. Your profile and experience should reflect that of a seasoned Strategy leader with primary responsibilities across Research & Measurement, Brand Building, Wide Ranging Strategy Applications (including Partnerships, Experiential & Entertainment), People Management, Business Development and Strategic Product / Thought Development.

Your role will cover a wide range of core responsibilities:

• Owning senior-level client relationships across priority accounts, serving as a trusted strategic counselor to C-suite and senior brand leaders—particularly in the areas of partnerships, experiential platforms, and entertainment-driven growth.

• Leading strategy at the intersection of brands, talent, and rights-holders
  , collaborating closely with creative, partnerships, and WME counterparts to design culturally resonant, commercially sound platforms that move beyond campaigns into ecosystems.

• Shaping and scaling strategic approaches to partnerships and experiential marketing
  , including sponsorship strategy, brand-talent collaborations, live experiences, cultural moments, and IP-led activations.

• Bringing strategic leadership to the business development process (both new and organic); directing and/or authoring quick turn strategies to support major new business pitches for the agency.

• Driving strategic rigor from insight through execution
  , ensuring that cultural intelligence, audience understanding, and brand POVs are translated into clear creative territories, experience design principles, and activation roadmaps.

• Acting as a senior strategic voice in entertainment-adjacent work
  , including film, television, music, sports, fashion, and creator ecosystems—helping brands navigate how (and when) to authentically participate in culture.

• Partnering with Account and Operations leadership to ensure strategic excellence at scale
  , balancing ambition with feasibility, and helping teams manage complexity, scope, and evolving client needs.

• Developing and mentoring a…