SFA, Marketing Planning and Analysis

Wonder Project is a transformative entertainment brand producing and curating premium movies and TV series for the global faith and values audience. We understand the profound impact that entertainment has on our lives and on culture itself. Our purpose is to tell stories that restore faith in things worth believing in—stories that bring audiences together and endure for generations. Guided by the principles of courage, collaboration, excellence and service, we strive to see the world through different perspectives, recognizing that empathy fosters understanding and unity.

We're looking for motivated team members who are passionate about their craft and hungry to make a meaningful impact through their work. We're building something new in entertainment, and that requires creativity, curiosity, kindness and a bias towards action. If you thrive in a fast-moving environment where every contribution matters and you're energized by the opportunity to shape culture through storytelling, you'll fit right in.

We welcome you to join us on this journey as we build an entertainment brand committed to restoring faith in things worth believing in.

We are seeking a data-driven and analytical Senior Analyst to join our Strategy and Analytics team. This role is perfect for a professional with strong quantitative skills and a passion for streaming media who wants to directly influence content decisions through data insights. You will be responsible for analyzing viewer behavior, measuring content performance, and providing actionable recommendations that shape our content slate and platform strategy as we launch and scale Wonder.

This is a unique opportunity to build the data analytics function at a mission-driven streaming platform from the ground up. Your insights will directly influence what content we produce, how we acquire and retain subscribers, how we optimize our marketing investments, and how we scale Wonder profitably. You'll work closely with creative, marketing, finance, and executive teams, seeing the immediate impact of your analysis on real business decisions.

Join a company where data meets purpose and help us prove that values-based content can captivate a global audience while building a sustainable, high-growth streaming business.

• Marketing Planning & Strategic Analysis: Partner with marketing leadership to provide financial oversight and strategic analysis for a broad portfolio of brand-building initiatives, including community engagement programs, strategic partnerships, social media initiatives, and experiential marketing.
• Content Performance Analysis: Track and analyze viewership metrics across our streaming platform, including completion rates, engagement patterns, audience retention (hours viewed, repeat views), and content discovery to evaluate the success of original productions and licensed content.
• Streaming Metrics and Unit Economics: Strategically evaluate key streaming platform metrics including Customer Acquisition Cost (CAC), subscriber churn rates, retention cohorts, payback periods, and customer lifetime value (LTV) to optimize marketing spend and inform content investment decisions.
• Marketing ROI Analysis: Measure and analyze marketing return on investment across all channels and initiatives by developing attribution models and performance benchmarks and translate performance data into actionable insights that inform budget allocation and strategic decision-making.
• Subscriber Analytics and Forecasting: Monitor subscriber acquisition, retention, and churn patterns, building predictive models to forecast growth, identify at-risk subscribers, and develop strategies to improve retention through content and engagement initiatives.
• Audience Insights and Segmentation: Conduct deep-dive analyses on viewer demographics, preferences, viewing hours, and behavior to identify audience segments and inform content acquisition, marketing, and programming strategies that maximize engagement and minimize churn.
• A/B Testing and Experimentation: Design and analyze experiments related to content presentation, user interface, promotional strategies, and recommendation algorithms to optimize user experience, viewing hours, and retention metrics.
• Reporting and Visualization: Build comprehensive dashboards and reports for leadership, production teams, and content executives, translating complex data into clear, actionable insights that drive decision-making around CAC optimization, churn reduction, and Marketing ROI.

• Bachelor's degree in Data Science, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
• 4-6 years of experience in data analytics, preferably within streaming media, entertainment, subscription businesses, or technology companies with exposure to CAC, churn, retention metrics, and marketing analytics.
• Advanced proficiency in SQL and data visualization tools (Tableau, Looker, or similar); experience with Python or R for…