Managing Vice President & Category Leader, Select & Midscale

Managing Vice President & Category Leader, Select & Midscale

Bethesda, MD, United States

SUMMARY

Marriott International is seeking a dynamic and strategic Managing Vice President & Category Leader, Select & Midscale Brands to oversee one of the company’s most rapidly growing global brand portfolios. This leader will serve as the global brand steward — responsible for driving brand strength, accelerating growth, and ensuring each brand delivers differentiated, profitable, and meaningful guest experiences.

They will own the global brand strategy, portfolio architecture, and business blueprints for the Select and Midscale portfolio, ensuring each brand is positioned for global relevance and local flexibility. This leader will guide new brand launches and integrations, elevate existing brands through insights, design, and operational excellence, and partner closely with continent teams to execute with agility and consistency in-market.

Acting as the global brand voice, the Category Leader will inspire cross-functional teams and cultivate strong partnerships across Design, Operations, Marketing, Loyalty, Insights, Finance, and Development. This role is critical in balancing guest, owner, and business needs — delivering experiences that drive customer advocacy, revenue and RevPAR growth, and increased pipeline performance. The ideal candidate is a seasoned, visionary brand leader with strong strategic acumen, the ability to operate in a complex global matrix, and a passion for shaping brands that connect deeply with guests and drive long‑term enterprise value.

CANDIDATE PROFILE

Education and Experience Required

4-year degree from an accredited university in Business Administration, Hospitality Management, Marketing, or related field.

Fourteen or more years of relevant professional experience in brand management or related function demonstrating progressive career growth and patterns of exceptional performance.

Demonstrated ability to develop and execute comprehensive global brand blueprints and strategies that align with enterprise objectives.

Fluent in end-to-end experience design, including integration of brand, product, F&B, and innovation across all customer touchpoints.

Education and Experience Preferred

MBA or equivalent advanced degree.

Experience managing multi‑brand portfolios, ensuring clear differentiation and positioning within a broader ecosystem.

Proven ability to lead transformation and inspire teams in large, matrixed organizations.

Expertise in aligning brand strategies with Continent and Development priorities to drive revenue and unit growth.

CORE WORK ACTIVITIES

Category Strategy, Brand Architecture & Global Stewardship

Lead the global vision, positioning, and strategy for Marriott’s Select and Midscale portfolio, ensuring clarity of purpose, differentiation, and long‑term value creation.

Serve as the global brand steward responsible for maintaining relevance, competitiveness, and alignment with Marriott’s enterprise portfolio strategy.

Oversee the development, performance, and evolution of global brand architectures and strategies, ensuring each brand has a clearly differentiated role within a cohesive portfolio.

Ensure global brand standards and guidelines are clearly defined and communicated to deliver a consistent, high‑quality guest experience across all markets.

Establish clarity around global guardrails while empowering continent teams to localize and execute with agility.

Represent Select & Midscale brands externally as the global brand voice at conferences and key events.

Brand Health, Customer Advocacy & Commercial Growth

Monitor global brand performance and help drive measurable improvements in brand health, intent to recommend (ITR), RevPAR, and unit/pipeline expansion.

Oversee brand budgets and resource allocation to ensure efficient investment against strategic priorities.

Partner with Development to ensure products and brands are differentiated, operationally feasible, and compelling to owners and franchisees — strengthening trust and commercial partnership.

Leverage insights and analytics to identify opportunities for growth, optimization, and innovation across the…