Senior Manager, Advanced Analytics

Senior Manager, Advanced Analytics at Total Wine & More

$/yr - $/yr

Total Wine & More is seeking a Senior Manager of Advanced Analytics to join the Digital Analytics team at our Bethesda, MD headquarters. This role will be instrumental in elevating our analytics practice, focusing on the development of sophisticated models to better understand customer behavior, generate predictive insights, and drive personalization across our digital properties. It will help grow our digital business through rigorous experimentation and performance measurement.

The ideal candidate thrives on leading new initiatives, navigating complex challenges, and uncovering insights into customer behavior to inform strategy and innovation. This position reports to the Director of Digital Analytics.

• Develop and oversee predictive models, segmentation strategies, and customer lifetime value (CLV) frameworks using machine learning and statistical techniques. Lead the continued evolution of our analytics capabilities, tools, and best practices.
• Lead a team of analysts to measure performance and uncover insights and continuously refine digital analytics frameworks and the experimentation program.
• Build and deliver compelling narratives and visualizations that simplify complex analysis for executive stakeholders.
• Manage and mentor a team of analysts, providing guidance, support, and development opportunities to help grow analytical capabilities within the team.
• Work closely with cross‑functional business stakeholders to understand and support their analytics needs.
• Lead efforts in driving personalization strategies across digital properties, leveraging customer data to deliver tailored experiences and content.
• Collaborate with the Director of Digital Analytics and other senior leaders to shape long‑term analytics strategy, ensuring alignment with business goals and objectives.

• 8+ years of hands‑on experience in advanced analytics, preferably within a retail or digital environment.
• Proficient in SQL and solid understanding of relational database concepts.
• Experience with predictive analytics or data science techniques using R or Python.
• Strong collaboration skills with the ability to advocate for data‑driven decision‑making across teams.
• Excellent communication skills—able to explain complex analytical concepts clearly to both technical and non‑technical audiences.
• Bachelor’s degree in Mathematics, Statistics, Data Science, Analytics, or a related field (advanced degree strongly preferred).
• Experience in Adobe, any web optimizations platform, and Power
  
  BI a plus.

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre‑tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes
• More!

Grow with us. Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. If you share our entrepreneurial spirit and a passion for providing best‑in‑class customer experience, take a moment to apply or learn more at

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job‑related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process.

Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.