Social Media Manager

Overview of Role:

The Defense Health Network (DHN) – National Capital Region (NCR) is seeking a talented and experienced Social Media Manager to oversee and coordinate all HQ-level social media efforts across multiple Military Treatment Facility (MTF) social media sites. This role requires a creative and strategic professional with expertise in managing social media platforms, creating compelling content, and driving engagement. The candidate will be equipped with a social media management platform provided by the contract and will collaborate closely with MTF teams to ensure cohesive and impactful communication across the region.

• Oversee all HQ-level social media accounts, ensuring alignment with DHN-NCR branding and messaging.
• Coordinate with individual MTF social media teams to ensure consistency, accuracy, and timeliness of posts across platforms.
• Develop and execute social media strategies to increase engagement, expand reach, and promote DHN-NCR initiatives.
• Create high-quality graphics, videos, and multimedia content tailored for various social media platforms.
• Write engaging and clear copy for posts, ensuring adherence to organizational tone and style guidelines.
• Use a contract-provided social media management platform to schedule, monitor, and analyze posts across all accounts.
• Track social media performance metrics and generate reports with insights and recommendations for improvement.
• Monitor trends, audience behavior, and platform updates to optimize content and engagement strategies.
• Ensure compliance with DoD policies and guidelines for social media use within military and healthcare contexts.
• Provide guidance and training to MTF social media teams as needed to enhance their effectiveness.

• Bachelor’s degree in communications, marketing, journalism, or a related field.
• 3+ years of experience in social media management, preferably in a public sector, military, or healthcare environment.
• Proficiency with social media platforms (Facebook, Twitter, Instagram, Linked In, etc.) and social media management tools (e.g., Hootsuite, Sprout Social).
• Strong skills in graphic design and multimedia creation, with proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent tools.
• Exceptional writing and editing skills, with the ability to create engaging, error-free content tailored to diverse audiences.
• Experience analyzing social media metrics and using data to inform strategy.
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Familiarity with DoD social media policies and military healthcare systems is a plus.