Communication Leader – Mittelland - DE​/ENG

Location: Spreitenbach or Bern / Central Switzerland

Contract: CDI (Permanent), 100%

Starting date: ASAP / February 2026

Since 1976, Decathlon has been on a mission: "Moving People through the Wonders of Sport." In Switzerland, we are a fast-growing team of 1,000 teammates across 51 stores. We believe in autonomy, vitality, and the power of local impact. To strengthen our presence in the Mittelland / German-speaking region
, we are looking for a new Communication Leader.

In synergy with national campaigns, you will design and implement the most effective communication strategies to guarantee three pillars:
raising awareness, attracting visitors, and developing brand preference. Working closely with a Local Digital Activator (LDA), your focus is external: you go outside the store walls to find new prospects and bring them in. You will turn Decathlon from a "reactive" support to a proactive marketing powerhouse in your region.

• Always-on regional strategy: Co-construct yearly communication plans with Store Leaders based on regional data (Kantar/Bari). You decide which national operations to amplify and which local activations to create.
• Media and investment management: You are the expert in the marketing mix. You manage budgets across paid, owned, and earned media, with a strong focus on digital (Meta, geo-targeting, display) and local media registries.
• Performance tracking: You are KPI-driven. Your goal is to increase instore traffic (+5%), boost aided awareness (98%), and grow the membership base (+56k opt-ins for the region).
• Knowledge sharing: You will co-author the "Local Communication Book" with your French-speaking counterpart to centralize best practices and ensure store autonomy over time.
• Field presence: You are not just behind a desk. You regularly visit stores in your perimeter to understand local challenges and adapt your plans.