Head of Marketing — Industrial Assisted Reality; AI-Driven

Location:

Switzerland (Bern preferred)
•

Languages:

English (fluency required; German a strong plus)
• Comp:
Competitive customized salary + company options + full benefits

We’re partnering with a category leader in industrial assisted reality that uses AI-driven, voice-powered technology to transform how frontline and industrial teams work. The company builds rugged smart-glasses and a proprietary cloud-based operating system that enables hands-free collaboration, remote expertise, and workflow execution across mission-critical environments.

While externally known for hardware, the company is already software-led, with more software engineers than any other function. The long-term vision is to become the standard operating system for industrial technology. Next year, the company is significantly expanding its software platform, with active discussions underway with some of the world’s largest Fortune companies.

• True build-and-own Head of Marketing mandate
• Software-first scale-up at a key inflection point
• Direct partnership with the CEO and Head of Sales
• Opportunity to shape brand, positioning, and demand from the ground up

• Global marketing strategy across software and hardware.
• Performance marketing & demand generation (built from scratch).
• Marketing team build‑out and operating structure.
• Inbound pipeline growth for sales.
• Website, paid campaigns, and marketing systems (CRM, tracking, automation).

The role is based in Switzerland, with a preference for Bern or within a reasonable commute. Zurich, Basel, Lucerne, or Lausanne are workable with direct train access.

Strong performance marketing / demand gen background. Experience scaling marketing in a growth or scale‑up environment. Comfortable owning strategy and execution. English fluency;
German a strong plus