Senior Commercial Manager

At Tide we help SMEs save time (and money) in the running of their businesses by offering business accounts and related banking services, along with a comprehensive set of administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save time (and money) so they can get back to doing what they love.

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally - we’re diversity champions!
• Offices in Central London; member support and technology centre in Sofia, Bulgaria; technology hubs in Serbia, Romania, Lithuania and Hyderabad; offices in Gurugram and New Delhi;
  Berlin, Paris and Luxembourg

Tide Germany is a team with the mission to establish and scale Tide with its internationally successful business accounts in the German market.

With the value proposition “The free business account for small businesses with secure payment transactions, simple business processes, free invoicing and SEPA transfers,” we will attract sole traders and established businesses in the German Market with an attractive product and service offering.

We are looking for an exceptional Senior Country Commercial Manager to expand and manage our product portfolio to further develop our German account offering and foster growth. Our aim is to provide SMEs with the products they need to save time for their financial admin, from accounting and invoicing to payroll.

In this role you will be accountable for a GTM strategy of dedicated product lines and their German revenues. Reporting to the Lead Country Commercial Manager you will help boost German growth by a deep understanding of the German market, customer needs, regulatory environment and the competitive landscape.

Some of the things you’ll be doing:

• Local market research: You will perform local market research, product discovery and customer insights and adapt suitable product strategies for the Tide business account.
• Local products and projects: You will work with global product managers to develop locally relevant products. By deeply understanding local customer needs and product features, you will lead projects for the German market in close collaboration with the international organisation.
• Revenue Ownership: Take ownership for driving revenue growth for your product line in Germany. Develop and execute strategies to meet revenue targets, working closely with cross-functional teams to ensure alignment between product offerings, pricing, and go-to-market initiatives.
• Marketing and Sales Strategy: You will define and update local marketing and sales plans. You will track marketing and sales performance and initiate any corrective actions required. You own the marketing strategy to achieve product adoption goals, with emphasis on CRM/customer lifecycle management and content.
• Product Marketing and sales material: You will be responsible for creating and maintaining marketing copy/collateral and other customer-facing materials taking into account German legislation.
• Go-Live and Operational Readiness: You will collaborate closely with the regional operations team to ensure operational readiness. Before release of product features you will be responsible for QA and you act as the point of contact for all internal functionality questions.

• You have 5+ years of relevant product marketing or commercial management experience.
• You have experience in and understanding of the SME space, SaaS software and/or fintech. Previous experience in accounting space, insurance, or business services is an advantage.
• You ask ‘why?’, critically engage with ideas, strategy and proposals, and constructively provide feedback and your points of view.
• You have a data-driven approach to…