Sales Director, SMBs; d​/f​/m

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand.

In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen. Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What You’ll Do & Who You Are

Kleinanzeigen is Germany’s largest re-commerce platform, combining unique inventory from private and commercial sellers with a simple, trusted, and local buying experience. As we enter a new growth cycle with more sophisticated pricing, API-based integrations, new PRO packages, and a consultative sales motion, you play a key role in elevating our SMB commercial ecosystem to the next level. You build a high-performing, data-driven sales organisation that scales with our ambitions.

This is a hybrid role, our office is located in Berlin-Charlottenburg. You report to the Director B2C and Advertising.

• Act as the senior commercial leader for SMBs within Kleinanzeigen PRO, representing the sales organisation at executive level and contributing to company-wide strategy, priorities, and decision-making.
• Define and own the long-term SMB commercial strategy, aligning revenue ambition, market segmentation, pricing and packaging, and go-to-market models with Kleinanzeigen’s overall growth objectives.
• Set the direction for a scalable, data-driven sales organisation by establishing clear success metrics, forecasting standards, performance management frameworks, and governance, while ensuring strong commercial effectiveness across sales operations, tooling, budgeting, and resource allocation.
• Build, lead, and develop senior sales leaders and managers, ensuring strong leadership depth, clear accountability, and a high-performance culture, while acting as a role model and ambassador for Kleinanzeigen’s values and leadership principles internally and externally.
• Champion the SMB customer voice across the organisation by shaping customer experience, strengthening long-term partnerships, and ensuring retention, loyalty, and lifetime value growth.
• Serve as a strategic partner to Product, Tech (P&T), Marketing, Analytics, and Operations, translating market signals and customer insights into product strategy and roadmap priorities, and leveraging modern tooling and AI-enabled capabilities to improve commercial impact and decision-making.

• You bring 10+ years of senior commercial leadership experience, with a strong track record of building, scaling, and leading high-performing sales organisations in SMB, digital, marketplace, tech, or media environments.
• You are an executive-level leader who can represent sales at senior management level, shape company strategy, clearly articulate commercial priorities and trade-offs, and lead with confidence through ambiguity and change.
• You have proven success in defining and executing long-term go-to-market and sales strategies, including segmentation, pricing and packaging, revenue planning, and scalable growth models.
• You combine commercial judgment with analytical rigor, using data, forecasting, and market insights to guide decisions and identify growth opportunities.
• You are experienced in leading leaders, building strong management layers, and fostering a culture of accountability, ownership, and high performance.
• You operate effectively in complex, matrix organisations, influencing across Product, Tech (P&T), Marketing, Analytics, and Operations without direct authority.
• You are customer-focused and value-driven, with a passion for…