Head of Marketing; D2C, Lifestyle, Design

At Tylko, the Head of Marketing owns the end-to-end global marketing strategy — from brand and storytelling to performance and growth — with a clear mandate to build a strong, distinctive, and future-proof global brand.

This role combines brand leadership, omnichannel excellence, and measurable business impact. You will be responsible for shaping a seamless brand experience across all channels and markets, ensuring consistency, relevance, and scalability throughout the entire customer journey.

As a strategic partner to the Board, you will define global brand positioning, lead integrated campaigns, PR, social media, influencer marketing, and content, and work closely with product, e-commerce, and tech teams to embed the brand into digital experiences.

In an AI-driven marketing landscape, you will ensure that technology accelerates — not replaces - what matters most: authenticity, purpose, human creativity, and cultural relevance. Building and nurturing a strong, values-driven community will be a core part of strengthening trust, loyalty, and long-term brand equity.

This is a high-impact leadership role for someone who can balance strategy and execution, creativity and data, innovation and meaning - and who wants to shape a globally recognized brand at the intersection of design, technology, and responsibility.

Once you join our team, you will be responsible for:

Marketing and Brand Strategy

• Designing and evolving a long-term, integrated marketing strategy encompassing brand, communication, PR, social media, influencer marketing, campaigns, digital, and omnichannel experience, with a direct impact on business results.
• Full ownership of global brand positioning and the development of distinctive, hard-to-copy brand equity across international markets.
• Defining and implementing brand architecture, including the brand platform, values, mission, tone of voice, key messages, and narratives.
• Ensuring strategic alignment across brand, performance marketing, e-commerce, digital experience, product, and physical-digital touchpoints.
• Working closely with the Board to define business and marketing objectives and participate in strategic decision-making.
• Leveraging AI and data-driven tools to enhance personalization, efficiency, and scale, while safeguarding authenticity, purpose, and cultural integrity as non-negotiable strategic foundations.

Brand, Communication, and Consistency

• Full responsibility for brand and communication consistency across all channels and touchpoints, aligning global standards with local market nuances.
• Establishing, enforcing, and evolving visual and communication standards across the entire organization (Marketing, PR, HR, Product, CX).
• Acting as the steward of brand authenticity and purpose in an environment of automation and AI-driven content, ensuring trust, emotional depth, and meaning are preserved.
• Supervising brand storytelling across product communication, campaigns, and employer branding.
• Unifying B2C and B2B communication as well as local market narratives under one coherent global brand story.

PR and External Communication

• Ownership of global and local PR strategies, positioning Tylko as a leader in design, personalization, technology, and responsible innovation.
• Building and maintaining strong brand presence across key media and industry platforms.
• Supervising corporate, product, and crisis communication.
• Managing relationships with PR agencies and key media partners.

Social Media, Content & Community

• Developing and executing a global social media strategy as a core pillar of the brand’s omnichannel ecosystem.
• Ensuring a consistent tone, aesthetic, and narrative across all platforms, integrated with campaigns, PR, and e-commerce.
• Building and nurturing a strong, purpose-driven brand community around shared values such as design, responsibility, sustainability, and conscious consumption.
• Treating community, creators, and engaged audiences as a strategic asset that strengthens authenticity, trust, and cultural relevance in an AI-driven world.
• Positioning Tylko as a culture-shaping voice at the intersection of design, technology, and responsible living.

House of Influence / Influencer Marketing

• Dev…