Senior Content Manager - Spain; m​/f​/d

The Content team of the award-winning Insur Tech getolo GmbH is looking for a Spanish speaking (Senior) Content Manager (m/f/d). As part of the Marketing department, the Content Team is responsible for the content for our insurance verticals petolo, dentolo and vitolo, while providing our (potential) customers with an excellent customer experience – from the first touchpoint to beyond the contract closure.

In this role, you will play a key role in creating content for Performance- and Brand-Marketing, Social Media and SEO. If you feel at home in Content Marketing, are passionate about engaging copy, and are looking for a team that supports you in growing and developing, then we are very much looking forward to getting to know you!

• As a (Senior) Content Manager
  , you will be responsible for creating high-quality Spanish content across multiple channels to support the launch of our pet insurance vertical in Spain, while also ensuring continuous content development to drive the long-term growth and success of the product.

• Supporting the successful launch of getolo's pet insurance vertical in Spain with translating / writing impactful and engaging copy for multiple channels, including landing pages, blog-articles, social media posts, emails and other assets.
• Handling and assigning of incoming content requests, close collaboration with the Local Spanish team as well as with other teams.
• Developing and executing comprehensive content strategies with the rest of the Content team that align with the company's overall goals and objectives.
• Collaborating on and executing projects with cross-functional teams, such as Marketing, Design/Creative, Research / CRO and Product, including the coordination of multiple stakeholders and adherence to deadlines.
• Handling / briefing external content support and ensuring quality management.
• Creating brand texts for our brands, as well as creating copy for performance-based ads on various Performance Marketing channels, such as SEA, Social Media Paid, Native or CRM emails. Ensuring that all of this content aligns with our tone of voice and brand guidelines.
• Conducting market research and competitor analysis to stay up-to-date with industry trends and identify opportunities for content optimization.
• Monitoring and analyzing content performance using analytics tools to make data-driven decisions and to continuously improve content quality and reach.
• Implementation of SEO and Social Media best practices and strategies to optimize content for search engines, Facebook, Instagram and Tik Tok.

• 2+ years of professional experience in a relevant role as a copywriter, editor and/or content manager – ideally in fast-paced environments and areas of insurance, finance or tech (this is just a nice to have).
• Open-mindedness, proactivity and having joy in facing new challenges together with a talented team, in order to grow and make modern insurance content accessible and understandable for everyone.
• Excellent written and verbal communication skills, with a keen eye for detail, as well as a top-notch level of grammar, punctuation and sentence structure.
• Very good organizational and communication skills to ensure a smooth workflow within the team and with other departments.
• Experience in developing and implementing content strategies for Websites, Social Media or E-Mail-Marketing.
• Good knowledge of SEO best practices, experience in optimizing content for search engines and tracking the performance with tools such as GSC or Sistrix.
• Experience in creating organic Social Media content (e.g. raffles) with a good understanding of Social Media market dynamics, including trends, best practices, and audience behavior.
• Analytical skills and experience in understanding KPIs and in using analytics tools (e.g. Google Analytics) to track content performance and interpret customer insights (e.g. with A/B tests with Hotjar or Optimizely).
• A sense of how to structure and write copy for Online-Marketing channels, e.g. for Social Media Ads, Google Ads and Native articles.
• Strategic thinking and problem-solving skills in order to find innovative and effective solutions.
• Experience in working…