Head of CRM; m​/f​/d

Your Impact

We empower people to lead a fit and healthy life.

With Gymondo, 7

Mind and Buddy Fit, we support millions of people in building healthier routines - physically and mentally. To strengthen our central Marketing team, we’re now hiring an exceptional Head of CRM (m/f/d) who will oversee lifecycle communication as a true growth lever, not a support function.

As Head of CRM (m/f/d), you own the entire user lifecycle across three leading wellbeing brands - from first activation to long-term retention. In a dynamic and performance-driven environment, you design behaviour-science-informed CRM, lead a high-performing team and turn Braze into a powerful growth engine. This is a strategic role with real visibility, meaningful influence and measurable business impact.

Build a behaviour-science-driven lifecycle strategy

• Use principles of behavioral psychology and habit formation to shape communication that truly influences user behavior.
• Transform insights into journeys that reduce friction, overcome resistance and increase long-term adherence.

Lead CRM for three brands with different motivations & usage patterns

• Develop a modular CRM system supporting Gymondo’s daily workouts, Buddy Fit’s live-class dynamics and 7
  
  Mind’s mental health routines.
• Identify cross-brand synergies while maintaining clear brand identity and user psychology.

Own Braze as a strategic growth platform

• Lead the roadmap for Braze experimentation, segmentation, data flows and channel orchestration (email, push, in-app, SMS).
• Collaborate closely with Product, Data & Engineering to ensure CRM data foundations are robust, real-time and insight-rich.

Drive a strong test-and-learn culture

• Run structured experiments (A/B, multivariate, holdout tests) to continuously improve onboarding, activation and retention KPIs.
• Establish dashboards and performance rituals that turn learnings into better decisions.

Build and lead a high-performing world-class central CRM team

• Hire, coach and develop lifecycle marketers, CRM specialists and automation experts.
• Strengthen collaboration with Product, Brand, Creative and Paid Media.

Deliver measurable impact You will be accountable for:

• Onboarding conversion
• Activation rates
• Weekly & monthly engagement
• Retention & churn
• Incremental revenue from CRM
• Audience health & channel performance

• 10+ years of experience in CRM / lifecycle marketing in subscription-based consumer apps in the health and wellness vertical (digital fitness, nutrition, mental wellbeing, self development, habits and goal setting, digital therapy…)
• Deep understanding of behaviour-change cycles, where people join with strong intent (“lose weight,” “get fit,” “feel better,” “learn a language,” “stop smoking”) but face motivation dips and the difficulty of forming new habits.
• Expertise in Braze with strong knowledge of segmentation, customer journey orchestration, Canvas Flow, Liquid, automation and triggers.
• Strong ability to design communications that support habit formation, reduce drop-off points and gently guide users through moments of low motivation
• Analytical and impact-focused: able to interpret cohorts & isolate signals from noise and know how to measure incremental impact.
• Comfortable crafting journeys, defining data requirements and presenting strategy.
• Skilled at creating clarity and building structure in a multi-brand environment
• Ability to simplify complexity and build scalable CRM systems
• Excellent English skills (German is a plus)
• A passion for wellbeing, fitness or mental health

• Shape CRM across three leading European brands in fitness & mental wellbeing
• Work in a CMO organisation that values empowerment, transparence, trust, experimentation and measurable performance
• CRM is recognized as a core growth pillar, not an afterthought
• Build a modern CRM ecosystem driven by behavioural science, AI-driven personalisation and real-time data
• High autonomy, flat structures and the ability to make visible impact from day one

Success requires positive energy. That's why we ensure the right conditions are in place - physically, mentally, and within the team:

• 30 days of vacation per year
• 2 additional days…