Data & Analytics Lead

At BARFER’S Wellfood
, data is a core driver of how we scale our D2C business and make smarter decisions across the company.

As we continue to grow, we’re looking for a Data & Analytics Lead (gn) to take ownership of our analytics function and lead a small, high-impact  this role, you’ll combine hands-on analytics work with strategic leadership
. You’ll shape our data vision, ensure high-quality insights for Marketing, Product, Finance, and Management, and manage up to 2 Analytics Engineers / Data Analysts
. Roughly 50–60% of your time will be hands-on (analysis, modeling, stakeholder sparring), and 40–50% will focus on leadership, prioritization, and data strategy.

• Own and evolve BARFER’S Data & Analytics strategy across Marketing, Commercial, and Operations
• Lead, mentor, and develop up to 2 Analytics Engineers / Data Analysts
  Act as the main sparring partner for Marketing, Management, and other business teams
• Ensure reliable, scalable data pipelines and models in our modern stack (Airbyte, dbt, Big Query)
• Oversee tracking and attribution setups (GTM, GA4, Google Ads, Meta, Shopify, Klaviyo)
• Translate business goals into KPIs, metrics, and actionable insights
• Drive advanced analytics topics such as attribution modeling, cohort & retention analysis, experimentation, and forecasting
• Define and uphold data quality standards, governance, and best practices
• Build and review dashboards and reporting for operational teams and leadership (Metabase, Big Query, GA4, Looker Studio)
• Make data accessible and understandable — turning complexity into clarity

• 4+ years of experience in Data Analytics, BI, or Analytics Engineering
• Proven experience leading projects and mentoring or managing team members
• Strong SQL skills; deep experience with dbt or similar transformation frameworks
• Solid understanding of marketing & growth analytics (GA4, GTM, paid channels, attribution)
• Experience working with Shopify-based D2C data is a big plus
• Comfortable working close to stakeholders and translating business questions into data solutions
• Strong analytical mindset with a pragmatic, business-oriented approach
• Bonus:
  Python experience and interest in advanced analytics or data science
• German language skills at least B1

• A fast-growing, profitable company with a real purpose: improving animal health
• Hands-on team with short decision paths, lots of creative freedom, and real impact
• Bring your dog to work 🐶
• Modern office in Berlin + flexible remote options with a hybrid setup (minimum 2 days/week in the office)
• Employee discount on all BARFER’S products
• 30 days vacation per year — plus your birthday off 🎉
• €50 monthly BARFER’S card to spend on whatever you like
• Attractive compensation package incl. Deutschlandticket subsidy, Job Rad, and much more
• Join a collaborative Data & Analytics team working with a modern data stack (Big Query, dbt, Airbyte, Metabase, GA4, GTM, Shopify, Google Ads, Meta Ads, Klaviyo)
• High visibility: your work will directly shape how Marketing plans, invests, and measures success every day

Sounds exciting?

Then send us your CV along with 3 short sentences on why you’re the right person for this role — feel free to include your favorite dataset, a handy SQL trick, or a link to your Git Hub repo/portfolio with analytics projects.

We look forward to hearing from you!

Questions?

Contact Ange, HR

📞

(At BARFER’S, we are proud of the diversity of our team. We do not discriminate based on skin color, religion or belief, ethnicity, nationality, gender identity, sexual orientation, disability, or age. We provide a safe workplace and take a strong stand against discrimination and harassment of any kind.)