Senior Product Manager | SEO Product Lead

Overview

Senior Product Manager | SEO Product Lead — At Atolls

Join to apply for the Senior Product Manager | SEO Product Lead role  Atolls, we are the world’s largest community-driven shopping platform, active in 20+ markets. We help millions make smarter spending decisions across discovery, evaluation, and (re-)purchase by connecting people with the right brands and retailers. Our 1,000+ team across 10 countries builds products used every day at global scale, where you’ll have real ownership and see your impact.

About This Role:

We are looking for a Product Manager – Organic Growth (SEO) to join our Growth & Member Activation team in Berlin. You will drive sustainable, high-intent traffic and convert organic visitors into active members by delivering valuable, trustworthy, and seamless discovery experiences. As a Product Manager focused on organic growth, you will define and execute the product vision for SEO-driven journeys—from search intent to real member value.

Your contributions will help shape how millions of consumers interact with our platforms, guiding them to make smart, fair, and rewarding choices.

• Define and Drive Organic Product Strategy
• Own the product vision for organic traffic growth, aligned with company goals around growth, activation, and member value
• Translate SEO opportunities into a prioritized product roadmap with clear problem statements, hypotheses, and success metrics
• Focus on outcomes such as traffic quality, CTR, engagement, signup conversion, and activation — not rankings alone

• Lead Discovery for Organic User Journeys
• Understand searcher intent across key verticals and savings-related use cases
• Map end-to-end journeys from keyword → RLP/category → signup → first value (cashback or coupon usage)
• Validate ideas through user research, data analysis, and experimentation

• Shape and Scale SEO Foundations
• Own and iterate on RLP and category page templates
• Drive scalable on-page SEO improvements, including metadata, internal linking, structured data, and content patterns
• Partner with engineering to improve crawlability, indexation, faceted navigation, and overall SEO hygiene

• Strengthen Content Quality and Trust (EEAT)
• Collaborate with SEO and Content teams to reinforce authorship, editorial signals, and review/rating components
• Help define “helpful content” patterns that genuinely solve user problems around savings and cashback

• Optimize Lead Generation and Activation from Organic Traffic
• Build and optimize leadgen entry points across RLPs and content pages
• Experiment with CTAs, banners, layouts, and messaging to improve signup and activation rates
• Reduce friction in signup and onboarding journeys for new organic visitors

• Measure What Matters
• Define, track, and communicate clear KPIs and guardrails for organic growth
• Monitor organic sessions, new users, CTR, engagement, signup conversion, activation rate, and time to first value

• Run a Strong Product Delivery Process
• Work closely with your squad to define clear requirements and acceptance criteria
• Manage dependencies early with platform and infrastructure teams
• Lead thoughtful rollouts and A/B experiments with robust measurement and learnings

• Communicate with Clarity and Confidence
• Write concise strategy documents, PRDs, and decision memos
• Present trade-offs, insights, and recommendations to senior and C-level stakeholders
• Keep teams and leaders aligned on goals, progress, and learnings

• 4+ years of experience as a Product Manager working on growth, SEO, marketplaces, or content-heavy consumer products
• Strong understanding of SEO fundamentals and how they intersect with product, UX, and engineering
• Proven experience translating ambiguous opportunities into clear product initiatives and roadmaps
• Comfort working with data: defining metrics, analyzing performance, and running experiments
• Experience collaborating closely with Engineering, Design, Content, SEO, and Data teams
• Strong problem-solving skills with a structured, hypothesis-driven mindset
• Excellent written and verbal communication skills, with the ability to influence stakeholders
• Experience working in Agile product teams
• Fluency in written and spoken English

• Bonus points if you…