Head of SEO at Music-Edtech platform

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At Skoove, we unlock the magic of playing an instrument. With more than 3 million users today, we create one of the world’s leading interactive apps to learn piano. With our team of 30 certified music nuts, Skoove is built on 3 pillars: our tech which utilises AI to help users learn, our learning content which is built off the back of our strong partnerships with major labels and customer acquisition – we have a strength in SEO that we want to double down on with this role.

We also recently acquired the violin learning app Trala, expanding our mission beyond piano to more instruments. In this role, you may also contribute to shaping and supporting Trala’s SEO strategy as part of a smaller portion of your work.

Join an exceptional, multinational team and shape the future of music making. At Skoove, we offer a positive and purpose-driven working atmosphere in our vibrant office in Berlin Friedrichshain, complemented by a flexible hybrid working setup. If you have what it takes to make a difference, we’d love to hear from you.

We are seeking an experienced and results-driven Head of SEO to spearhead our organic traffic growth. With a minimum of 5 years of hands‑on experience in driving traffic and improving conversion rates, you will take full ownership of key projects from conception to execution. In this role, you will also mentor and lead a small team of freelancers, fostering a culture of data‑driven decision‑making and analytical thinking.

You will be expected to have a strong technical understanding to optimise website performance and troubleshoot challenges as well as having your finger on the pulse with the latest developments within AI visibility. Reporting to the CMO, you will ensure alignment with strategic business goals and play an essential role in helping Skoove meet their growth targets.

• Lead the relaunch, migration, and ongoing optimisation of the brand website and Word Press blog.
• Work closely with the developer to implement technical SEO best practices.
• Ensure site architecture, URL structures, and internal linking are SEO‑friendly.
• Oversee performance optimisation (Core Web Vitals, mobile usability, page speed).

• Manage site crawling, indexing, and rendering across all properties.
• Maintain XML sitemaps, robots.txt, canonicalisation, and schema markup.
• Identify and resolve crawl errors, duplicate content, and indexation issues.
• Develop and manage a content strategy across the website, blog, social media, and UGC platforms.
• Internal linking strategy and content clusters optimisation and development.
• Partner with content creators to ensure alignment with SEO goals and brand voice.
• Optimise content for search intent, engagement, and conversions.
• Leverage UGC for authority building, trust, and long‑tail keyword coverage.
• Adapt SEO strategy for AI‑driven search (Google SGE, Perplexity, ChatGPT, etc.).
• Optimise content and metadata for visibility in large language models.
• Develop prompts, structured data, and semantic optimisation for better LLM coverage.

• Track and analyse SEO KPIs (rankings, traffic, engagement, conversions).
• Implement A/B testing for on‑page SEO improvements.
• Report insights and recommendations to stakeholders regularly.

• 5+ years of experience in SEO in a B2C sector.
• Proven track record of driving significant traffic and engagement through organic channels.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Ability to lead and inspire cross‑functional teams, including marketing freelancers, web developers, and designers.
• Excellent project management skills with experience handling multiple priorities and deadlines.
• Experience in content marketing, link‑building strategies, and user experience optimisation.
• You are fluent in English (speaking and writing).
• Experience in e‑learning, music, or games is a plus.

• The ability to work in a cutting‑edge field, with some of the best people in music‑tech.
• Lean…