Director of Creative, Football , Intercollegiate Athletics

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.

We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.

Find out more about how you can grow your career at UC Berkeley.

The University of California, Berkeley, is the preeminent public university in the country. We're also one of the leading employers in the San Francisco Bay Area. The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA).

The Creative Director, Football oversees, coordinates, and plans visual content, including graphic & digital design, creative video, photography, and social media. Their primary goal is to enhance the program's national reputation to attract elite recruits, brands, and engage the fan base through authentic storytelling with an eye toward player acquisition and revenue generation.

The First Review Date for this job is: 03/16/2026.

• Conceptualize and produce high-end graphics for recruits, including personalized social media templates, mailers, official visit signage, and digital presentations.

• Collaborate with key stakeholders on major tent pole events in the sales calendar to conceptualize and produce high end content to drive attendance, fan engagement and brand advancement.

• In partnership with key internal stakeholders, establish and maintain the program's visual brand standards across all digital and print platforms and the team's social media accounts to ensure a consistent narrative and high engagement.

• Overseeing cinematic video, photography, and graphic design for game days, practices, and "behind-the-scenes" features.
• Required to create content at times.

• Developing content calendars that align with recruiting cycles and marketing goals. Ability to drive and execute plans and gain alignment with leadership.

• Leading a team of full-time staff, student interns, or creative assistants.
• Creating a consistent student bench.

• Thorough knowledge of program activity and best practices.
• Problem-solving skills; multi-task, work with frequent interruptions, and effective listener.
• Highly effective verbal and written communication skills in the English language.
• Proficiency in the use of basic computer applications relevant to job duties.
• High proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects, Illustrator) and experience with high-end camera systems.
• 3 to 5+ years of professional experience in sports creative services, specifically at the NCAA Division I or professional level.
• A thorough understanding of NCAA rules regarding recruiting and social media…