Executive Director, Omnichannel Marketing

New Jersey, US | full time | Job

The omnichannel marketing lead will play a pivotal role in building awareness of BioNTech’s oncology portfolio. This role will be focused on building the strategic vision for omnichannel marketing across the US organization and across assets. The role will be based in NJ.

• Define and implement scalable omnichannel operating models, processes and tools for a growing portfolio
• Hands‑on marketer who will be responsible for strategy, execution and operations of omnichannel strategy including identifying and building infrastructure to support
• Develop and drive omnichannel marketing vision for HCPs and patients
• Design, map and optimize communication cadence for various customer segments
• Be the digital champion across organization fostering a learning culture
• Establish KPIs, dashboards for campaigns
• Manage creative agency to deliver quality initiatives with sense of urgency

• Extensive experience leading marketing teams, ideally within biotech or pharmaceutical industry, with a focus on oncology products
• In‑depth understanding of the oncology market, including competitive landscape, regulatory requirements, and emerging trends
• Proven track record of overseeing successful product launches in the oncology space, including development and execution of comprehensive marketing strategies to drive market adoption, adjust plans based on learnings, and revenue growth
• Strong ability to collaborate with cross‑functional teams, including Sales, Marketing, Analytics, IT, Regulatory affairs, Medical, Legal to align marketing initiatives with overall business objectives and timelines
• Strategic mindset with the ability to develop and implement long‑term marketing strategies that capitalize on market opportunities and differentiate BioNTech’s offerings in the competitive landscape
• Expertise in developing differentiated positioning strategies for BioNTech portfolio leveraging market insights, customer feedback and competitive analysis
• Pharmaceutical marketing experience and/or multi‑channel, digital media, social media experience, inclusive of CRM, display, social media, Rep‑triggered and headquarter emails, websites, and digital measurement plans.

• Bachelor’s degree required with a minimum of 10 years of demonstrated experience in US oncology (preferably solid tumor) /specialty marketing.
• Previous launch experience within oncology required.
• Minimum 3 years of direct management experience
• Strong patient orientation with organizational, interpersonal, and presentation skills
• Strong analytical, problem solving, and strategic thinking skills.
• Ability to work independently with minimal oversight and direction
• Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines.

Expected Pay Range: $221,700 - $354,700/year + benefits, annual bonus & equity (bonus and equity is variable and dependent on company and individual performance). Compensation for the role will depend on several factors, including responsibilities of the job, education, experience, knowledge, skills, and abilities.

BioNTech US is committed to employee wellbeing and offers best-in-class benefits & HR programs to support an inclusive & diverse workforce. Salaried/Position-Targeted Hourly Employees working 30+ hours per week are eligible for our comprehensive benefits package. Benefits include but are not limited to:

• Medical, Dental and Vision Insurance
• Life, AD&DD, Critical Illness Insurance
• Pre‑tax HSA & FSA, DCRA Spending Accounts
• Employee Assistance & Concierge Program (EAP) available 24/7
• Parental and Childbirth Leave & Family Planning Assistance
• Sitter stream:
  Virtual Tutoring & Childcare Membership
• Paid Time Off:
  Vacation, Sick, Bereavement, Holidays (including Floating) & Year‑End U.S. Shutdown.
• 401(K) Plan with Company Match
• Tuition Reimbursement & Student Loan Assistance Programs
• Wellbeing Incentive Platforms & Incentives
• Professional Development Programs
• Commuting Allowance and subsidized parking
• Discounted Home, Auto & Pet Insurance

…and more! More details to be shared.

Berkeley Heights is…