Senior Marketing Specialist

The Senior Marketing Specialist plays a key leadership role within the marketing department, responsible for developing, executing, and optimizing integrated marketing strategies that align with company objectives. This individual helps the Marketing Manager to lead day-to-day marketing operations, assists with team execution, and collaborates across departments to drive brand growth, lead generation, and customer engagement. This position is designed for a dynamic professional with leadership experience and strategic insight.

Reports to:

Marketing Manager

• Bachelor’s degree in Marketing, Communications, or related field.
• 5-8 years of progressive marketing experience, including campaign management and team coordination.
• Proven leadership experience with the ability to mentor and guide marketing staff.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook).
• Expertise in Hub Spot, including CRM training and optimization, automation workflows, lead scoring, and reporting.
• Strong written communication skills and attention to detail.
• Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) for design tasks.
• Familiarity with Product Information Management (PIM) systems and Google Analytics 4 (GA4) preferred.
• Experience using Zoom Info or related tools for lead generation and enrichment, Interlynx for channel reporting, and Lead Forensics for lead tracking preferred.
• Understanding of SEO/SEM fundamentals; knowledge of SEMrush or related tools.
• Demonstrated analytical and problem‑solving skills with data‑driven decision making.
• Ability to clearly articulate ideas and strategies in both written and verbal form.
• Confident, professional, and adaptable demeanor when engaging with internal teams, leadership, and external partners.
• Highly organized, deadline‑oriented, and capable of managing multiple projects in a fast‑paced environment.
• Comfort working with ERP systems to access and apply business data.

Lead Marketing Automation and CRM Management:

• Serve as the primary Hub Spot administrator, overseeing CRM data integrity, campaign automation, workflows, sequences, and KPI dashboards.
• Partner closely with Sales and Business Development to ensure effective lead tracking, lifecycle management, and ongoing system optimization.

Integrated Campaign Execution:

• Work closely with the Marketing Manager and Business Development to launch and monitor inbound and outbound campaigns across digital channels.
• Create email sequences, nurture tracks, and content assets that align with sales objectives and brand messaging.

Analytics and Reporting:

• Compile and analyze data from multiple marketing channels to produce monthly marketing communication (Mar Comm) reports and leadership updates.
• Identify performance trends and recommend optimization strategies.

Market Research and Lead Development:

• Collaborate with Marketing Manager, Sales and Business Development teams to define target audiences and conduct lead research using platforms such as Zoom Info and Interlynx.
• Manage data enrichment, segmentation, and monthly performance reporting.

Content and Social Strategy:

• Oversee social media scheduling, paid ad campaigns, and content creation in coordination with designers and external partners.
• Ensure brand consistency and SEO and Web Optimization.

SEO and Web Optimization:

• Support website performance initiatives through keyword research, metadata enhancements, and analytics tracking.
• Leverage insights from SEMrush or similar tools to improve organic visibility.

Team Leadership and

Collaboration:

• Assist Marketing Manager in reviewing creative content, and ensuring adherence to timelines and brand standards.
• Support the Marketing Manager with project delegation and departmental planning.

Cross-Functional Support:

• Collaborate with internal departments – Customer Support, Sales, Business Development, Product Management – to ensure alignment across marketing initiatives and organizational goals.
• Participate in strategic planning and new initiatives.