Director of Sales | Walmart Mass Channel

Director of Sales | Walmart Mass Channel

Join to apply for the Director of Sales | Walmart Mass Channel role at FGF Brands

The Director, Walmart US (Mass Channel) is responsible for managing and driving sales growth through the partnership with Walmart US. Reporting to the Senior, Vice President, Walmart US (Mass Channel) this role will focus on the execution of sales strategies for the Walmart US business, ensuring alignment with both company and Walmart objectives. The Director will work closely with internal teams and Walmart’s Merchants to identify growth opportunities, optimize product offerings, and enhance joint business plans to achieve sales targets.

This role requires a strong understanding of Walmart’s sales processes and Luminate, with the ability to manage day-to-day relationships while driving long‑term strategic goals. The Director will be dedicated to Walmart and will be accountable for managing promotional activities, product launches, and sales performance across Walmart's US stores.

• FGF believes in Home Grown Talent, accelerated career growth with leadership training, and unleashing your potential.
• Competitive Compensation, Health & Welfare Benefits including Vision & Dental, and flexible options at competitive premiums.
• 401(k) matching program
• Discount program – Restaurants, gyms, shopping, etc.
• Tuition reimbursement

• Sales Strategy Execution:
  Implement the Walmart US sales strategy in line with corporate goals, focusing on driving growth in both branded and private label products.
• Walmart Account Management:
  Serve as the primary point of contact for Walmart, managing day‑to‑day business relationships and ensuring alignment with Walmart’s business objectives.
• Revenue Growth & Performance:
  Track sales performance and ensure that revenue targets are met or exceeded. Address any performance gaps by developing and executing tactical plans.
• Joint Business Planning:
  Collaborate with Walmart on promotional plans, product launches, and pricing strategies to maximize sales growth and strengthen partnership.
• Data & Insights Utilization:
  Leverage Walmart data (Luminate) and syndicated data sources like IRI and Nielsen to inform sales decisions and optimize business outcomes.
• Cross‑Functional
  
  Collaboration:
  
  Work closely with internal teams, including marketing, category management, and product development, to support Walmart‑specific initiatives and product innovation.
• Customer Insights & Market Trends:
  Stay updated on market trends, Walmart's strategic direction, and consumer behaviors to identify new opportunities for growth and innovation within Walmart’s US stores.
• Budget Management:
  Assist in managing the Walmart US sales budget, ensuring efficient use of resources and achieving a strong return on investment.
• Travel Requirements:
  Travel (up to 20%) to Walmart’s US locations to maintain strong relationships and support sales activities.

• Bachelor’s degree in business, Sales, Marketing, or a related field.
• 8+ years of experience in sales, with at least 4 years of experience managing partnerships with national retail accounts, preferably Walmart US.
• Experience working directly with Walmart US, including knowledge of their sales processes, Retail Link, and joint business planning.
• Proven success in driving sales growth and managing complex retail partnerships.
• Strong leadership skills, with experience managing and developing sales teams.
• An analytical mindset with the ability to leverage data (Retail Link, IRI, Nielsen) to make informed decisions.
• Excellent communication and negotiation skills, with the ability to influence internal and external stakeholders.
• Ability to thrive in a fast‑paced, dynamic environment and handle multiple priorities.
• Ability to travel up to 20% within the US to engage with Walmart’s leadership and execute sales plans.

Working at FGF Brands, there is never a dull moment! FGF is a leading North American bakery company with facilities across the USA and Canada with a specialized focus across all key bakery categories, including naan, muffins, croissants, donuts, cakes, artisan breads, and flatbreads.

As an innovative company that is continually growing, there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit that encourages all our Team Members to use their creativity and out‑of‑the‑box thinking to come up with solutions and new ideas.

Sales

A-HO

Director

Full‑time

Sales and Business Development

Food and Beverage Manufacturing

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