National Accounts Director - Retail Sales

National Accounts Director - Retail Sales

Join to apply for the National Accounts Director - Retail Sales role at Flowers Foods & Subsidiaries
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Flowers Foods, Inc. (NYSE:

FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, Flowers is one of the leading producers of packaged bakery goods in the United States. From the wholesome goodness of Nature's Own and Wonder to the bold artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product celebrates taste and quality.

Beyond the oven, Flowers fosters a culture that values Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.

• Comprehensive health and medical benefits
• 401(k) retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

Position will be responsible for deploying customer strategy and growing Flowers Foods' revenue, distribution, market share, and profitability with the assigned retail account(s). Must have experience and the skill set to build relationships, conduct business, and enhance Flowers' reputation with our customers' key decision makers. Position is responsible to build and implement customer strategy to attain volume growth targets, achieve category goals, build market share, expand distribution, manage Trade Promotion Budgets, and increase profitability through more effective assortment, improved space and position, and effective promotional strategy and tactics.

• Promote a customer-centered culture that strives to exceed customer needs, requirements, and expectations
• Develop and manage customer relationship with buyers and key decision makers; contribute to customer strategy ensuring local Flowers business objectives are achieved
• Partner with BU and Marketing to understand trends and consumer preferences and deploy account strategy to maximize potential
• Develop a Customer Sales Plan that delivers Flowers sales and margin objectives within the Trade Promotion Management funding structure
• Partner with Regional VPs from DSD sales and Market VPs to ensure alignment and plan for excellent execution by Flowers distributor partners.
• Achieve/exceed all established key sales measures and targets
• Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
• Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures.

• Minimum of 8 years’ experience working in CPG sales
• Proven success in leading a sales organization
• Bachelor’s degree in Business Administration, Marketing, Sales, Finance or equivalent management experience required
• Master's degree preferred

We offer a competitive salary up to $125k and an excellent total rewards package. Interested job seekers who successfully complete the series of pre‑screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e‑mail to

• Director

• Full-time

• Sales and Business Development

• Food and Beverage Manufacturing
• Food and Beverage Retail