Associate Manager, Global Marketing Activation - NA Shopper Activation

Overview

This is Energizer Holdings, Inc. Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization - we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team.

Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Energizer is looking for a qualified candidate to represent the brand and shopper voice to the customer team(s) and retailer. The Associate Manager, Shopper Activation role sits within Energizer Global Marketing team, reporting to the Manager, Shopper Activation. This role works across the global organization and requires Retail Media Network digital media expertise inclusive of WM Paid Search and Walmart Connect, Omnichannel Shopper marketing experience, strategic thinking, agility, collaboration and creativity.

Colleague will be responsible for leveraging actionable, data-driven shopper insights to build best-in-class shopper marketing plans that drive profitable volume growth and build the brand. Colleague will play a critical role in flawlessly implementing the marketing plan and managing the customer team planning process leveraging a solid understanding of the Energizer® Holdings portfolio and shopper insights to 1.) Deliver marketing objectives, strategies, and tactics for the assigned account(s) and 2.)

Support the total business plan to fortify customer insulation. This colleague is responsible for continuously learning and optimizing plan to maximize efficiency and effectiveness.

Internally the individual serves as a key link between the U.S. Marketing and Sales teams.

Colleague will work cross functionally with Digital Economy, Sales, Marketing and Media teams to ensure investments are connected along the path to purchase, seeking to drive product visibility and conversion.

A successful candidate must display a strong passion for digital media planning and execution including paid search, digital display and social, a desire to be creative and think outside of the box, strong analytical skills to be able to review multiple metrics, draw insights and tie back to the business strategies.

• Direct account responsibility (for WM Auto & Club Channel) with guidance from Acct. Manager
• Assists with Paid Search strategy, execution, reporting and online visibility
• Assists with overall merchandising strategy and implementation
• Owns strategic annual marketing plan for account(s) with guidance from Acct. Manager
• Drive cross-category discussions to identify opportunity areas and drive collaboration across categories, brands, and channels
• Drive agency coordination
• Lead co-development and execution of holistic and collaborative shopper marketing plan at assigned accounts, building upon Brand-led initiatives and programs. Plans should drive category growth by maximizing in-store and online visibility and conversion while also building Energizer brand equity and share
• Develop, manage and report out on strategic paid search plans for Walmart Auto and Sam’s Club
• Consistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROI
• Effectively distill and leverage the intersection of consumer, shopper, and retailer information to build a collaborative learning plan that helps Energizer and account(s) achieve mutual business objectives
• Strategically build broad and deep relationships with key marketing and merchandising contacts within the account(s) to help deliver against business and brand objectives
• Manage internal agency partners to ensure high quality deliverables result from agreed upon briefs
• Working knowledge and utilization of key data tools (Nitro, Customer systems, FSI redemptions, etc.) for the account(s)
• Critical role in key customer meetings
• A…