Senior Manager, Marketing Planning And Strategy

Position Summary

The Senior Manager – Marketing Planning and Strategy will be a pivotal role for the continued growth of Sam’s Club. You will be a business owner for local marketing campaigns, developing campaign strategy, driving membership acquisition, and ensuring a successful market entry, delivering and reporting against campaign goals and objectives and developing communications and content strategies. Reporting to the Director for Sam’s Club Marketing, you will have experience working across multi-channel campaigns and be accustomed to working with complex cross-functional teams.

No day is the same, so flexibility and the ability to think on your feet, find solutions and break down barriers is paramount.

• Develop and implement local marketing strategies that align with the company’s overall goals and objectives while ensuring each strategy is tailored to each market’s unique characteristics.
• Collaborate cross-functionally with Membership, Channel Owners, Creative Teams and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting.
• Oversee event logistics, vendor coordination, and day-of-event management to ensure seamless execution.
• Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community.
• Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines.
• Work closely with cross-functional teams like Membership, Operations, and Real Estate to drive awareness, membership growth and sales for our retail locations.
• Stay up to date on industry trends, best practices and the competitive landscape to identify opportunities for growth and improvement.
• Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies.
• Understanding of store design and layout:
  Knowledge of store design and layout is important to ensure the new club meets our Sam’s Club brand standards and provides an optimal shopping experience for customers.
• Track and analyze membership acquisition metrics to measure campaign success and make data-driven decisions to optimize campaigns.

• Proven track record in event marketing, strategic planning, and member acquisition.
• Experience in direct or indirect retail marketing, including brand management; online/offline marketing; and managing vendor contracts and relationships.
• Strong communication and project management skills:
  Effective communication and project management skills are essential for coordinating with cross-functional teams, including legal, real estate, construction, and store operations, to ensure timely and successful new club openings.
• Experience in analyzing demographics, market trends, and competition to ensure successful location selection and go to market strategy.
• Financial acumen to manage budgets and resources effectively to maximize ROI and achieve desired outcomes.
• You understand key use cases across multiple marketing vehicles, including site, email, social, direct mail, TV and media integrations, and how they work together to create a cohesive campaign message.
• Ability to work in a fast-paced environment, with the ability to prioritize tasks and meet deadlines.
• Resourceful, self-starter with the ability to track down answers and resolve issues.
• Proven track record of success in developing and implementing effective local marketing campaigns and strategies.
• Strong analytical and problem-solving skills, with the ability to track and measure the success of local marketing campaigns.

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Sam’s Club is an Equal Opportunity Employer
- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we…