Senior Copywriter

Position Summary

Conceptualizes and writes engaging content for creative initiatives, campaigns, and projects (e.g., point‑of‑view advertisements, marketing campaigns, landing pages) by creating benefit‑ and feature‑oriented messaging; ensures on‑brand consistency; develops copy for vendors (e.g., content and advertising agencies); and updates and maintains existing creative assets.

Contributes to the development of the Content strategy by keeping up‑to‑date on industry trends, best practices, and the competitive landscape; collaborates with management, business owners, and other cross‑functional stakeholders (e.g., Design, User Experience (UX)) to translate business objectives into actionable marketing messages; writes copy for strategic program components (e.g., seasonal marketing campaigns, brand shops); aligns product enhancements with Walmart's marketing goals;

and partners with producers, designers, and business owners to deploy efficient workflow processes.

Maintains  content guidelines and style guides by ensuring consistency and quality across the site experience; aligns company and vendor content with established brand standards; and maintains and evolves the content tone and voice of

Coordinates, completes, and oversees job‑related activities and assignments by developing and maintaining relationships with key stakeholders; supports plans and initiatives to meet customer and business needs; identifies and communicates goals and objectives; builds accountability for and measures progress in achieving results; identifies and addresses improvement opportunities; and demonstrates adaptability and promotes continuous learning.

Provides supervision and development opportunities for associates by hiring and training; mentoring; assigning duties; providing recognition; and ensuring diversity awareness.

Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices.

• Demonstrates and encourages respect for all; builds a high‑performing, diverse team; seeks, and embraces differences in people, cultures, ideas and experiences; creates a workplace and equitable experiences where associates feel seen, supported and connected through a culture of belonging so associates thrive and perform; drives a positive associate and customer/member experience for all; identifies, attracts, and retains the best, diverse team members.
• Creates a discipline and focus around developing talent, through feedback, coaching, mentoring, and developmental opportunities; promotes an environment allowing everyone to bring their best selves to work; empowers associates and partners to act in the best interest of the customer/member and company; and regularly recognizes others’ contributions and accomplishments.
• Builds strong and trusting relationships with team members and business partners; works collaboratively and cross‑functionally to achieve objectives; and communicates and listens attentively, with energy and positivity to motivate, influence, and inspire commitment and action.

• Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, members, and the world around us.
• Follows the law, our code of conduct and company policies, and sets expectations for others to do the same; promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of non‑retaliation; listens to concerns raised by associates; takes action and encourages others to do the same; holds self and others accountable for achieving results in a way that is consistent with our values.
• Acts as an altruistic servant leader and is consistently humble, self‑aware, honest, and transparent.