Manager, Operations Analytics; Marketing Automation and Digital Asset Management

Manager, Operations Analytics (Marketing Automation and Digital Asset Management)

Bentonville, AR

As marketing evolves through AI-powered workflows, intelligent automation, and rapidly advancing marketing technologies, Sam’s Club is focused on translating innovation into measurable business outcomes. The Manager, Marketing Automation & AI Enablement plays a critical role in operationalizing this transformation.

This role sits at the intersection of Marketing Strategy, Marketing Operations, Channel teams (Ecom, Paid, Non-Paid), and Product/Technology—ensuring automation and AI capabilities are aligned to strategic priorities, operational workflows, channel performance goals, and technical feasibility.

You will bring clarity and structure to complex, cross‑functional initiatives—translating business requirements into actionable execution plans and ensuring alignment between marketing objectives and technical delivery.

• Marketing, Channel, and Product/Tech teams are aligned on AI and automation priorities.
• Initiatives are delivered on time with clear ownership and minimal friction.
• Channel teams adopt new capabilities with clarity and confidence.
• Leadership has transparent visibility into roadmap progress and impact.
• AI and automation capabilities are embedded into channel execution workflows.

• Partner closely with Marketing, Ecom, Paid, Non‑Paid teams to identify automation and AI opportunities that improve performance and efficiency.
• Translate channel business requirements into clearly defined use cases and technical inputs for Product and Technology teams.
• Ensure automation and AI initiatives are aligned with platform capabilities, data architecture, and enterprise technology standards.
• Act as a connector across business and technical stakeholders to reduce friction and accelerate execution.

• Support advancement of enterprise marketing automation and orchestration capabilities to improve personalization, lifecycle marketing, and campaign effectiveness.
• Identify workflow inefficiencies across content production, asset management, and distribution, and campaign activation.
• Partner with the Marketing Automation & AI Acceleration Lead and Product/Tech to enhance integration between DAM and activation platforms, enable dynamic content assembly and asset reuse across channels, and automate asset tagging, metadata enrichment, and governance workflows.
• Ensure DAM workflows are scalable, documented, and compliant with brand, legal and governance standards.
• Support asset lifecycle management processes including ingestion, versioning, and archiving, and expiration control.

• Support governance frameworks for asset taxonomy, metadata standards, naming conventions, and access controls.
• Partner with Creative, Brand, Legal, and Compliance teams to ensure asset rights management and usage guidelines are operationalized within DAM workflows.
• Monitor DAM adoption and asset utilization metrics to identify optimization opportunities.
• Drive continuous improvement in asset discoverability, reuse rates, and time-to-market for campaigns.
• Coordinate vendor engagement related to DAM platform enhancements and roadmap prioritization.

• Support intake, documentation, and refinement of business requirements across Marketing and Channels.
• Assist in evaluating initiatives based on impact, readiness, technical dependencies, and capacity.
• Translate prioritized initiatives into structured project plans with clear milestones and ownership.
• Coordinate rollout planning in partnership with Product/Tech to ensure delivery feasibility and sequencing.

• Execute rollout plans for AI and automation initiatives across marketing channels.
• Coordinate pilots, phased releases, and scaling plans with Product/Tech and channel stakeholders.
• Support structured adoption pathways including training, enablement materials, documentation, and workflow integration.
• Monitor adoption metrics and provide…