Manager, Operations Analytics; Marketing Automation and DAM

Manager, Operations Analytics (Marketing Automation and DAM)

As marketing evolves through AI-powered workflows, intelligent automation, and rapidly advancing marketing technologies, Sam’s Club is focused on translating innovation into measurable business outcomes. The Manager, Marketing Automation & AI Enablement plays a critical role in operationalizing this transformation. This role sits at the intersection of Marketing Strategy, Marketing Operations, Channel teams (Ecom, Paid, Non-Paid), and Product/Technology—ensuring automation and AI capabilities are aligned to strategic priorities, operational workflows, channel performance goals, and technical feasibility.

You will bring clarity and structure to complex, cross-functional initiatives—translating business requirements into actionable execution plans and ensuring alignment between marketing objectives and technical delivery.

Success in this role means:

• Marketing, Channel, and Product/Tech teams are aligned on AI and automation priorities.
• Initiatives are delivered on time with clear ownership and minimal friction.
• Channel teams adopt new capabilities with clarity and confidence.
• Leadership has transparent visibility into roadmap progress and impact.
• AI and automation capabilities are embedded into channel execution workflows.

Marketing, Channel & Product/Tech Alignment

• Partner closely with Marketing, Ecom, Paid, Non-Paid teams to identify automation and AI opportunities that improve performance and efficiency.
• Translate channel business requirements into clearly defined use cases and technical inputs for Product and Technology teams.
• Ensure automation and AI initiatives are aligned with platform capabilities, data architecture, and enterprise technology standards.
• Act as a connector across business and technical stakeholders to reduce friction and accelerate execution.

Marketing Automation Execution & Digital Asset Management (DAM) Execution

• Support advancement of enterprise marketing automation and orchestration capabilities to improve personalization, lifecycle marketing, and campaign effectiveness.
• Identify workflow inefficiencies across content production, asset management, and distribution, and campaign activation.
• Partner with the Marketing Automation & AI Acceleration Lead and Product/Tech to:
  Enhance integration between DAM and activation platforms (email, paid media, onsite, etc.); enable dynamic content assembly and asset reuse across channels; automate asset tagging, metadata enrichment, and governance workflows.
• Ensure DAM workflows are scalable, documented, and compliant with brand, legal and governance standards.
• Support asset lifecycle management processes including ingestion, versioning, and archiving, and expiration control.

Digital Asset Management (DAM) Governance & Optimization

• Support governance frameworks for asset taxonomy, metadata standards, naming conventions, and access controls.
• Partner with Creative, Brand, Legal, and Compliance teams to ensure asset rights management and usage guidelines are operationalized within DAM workflows.
• Monitor DAM adoption and asset utilization metrics to identify optimization opportunities.
• Drive continuous improvement in asset discoverability, reuse rates, and time-to-market for campaigns.
• Coordinate vendor engagement related to DAM platform enhancements and roadmap prioritization.

AI Initiative Planning & Support

• Support intake, documentation, and refinement of business requirements across Marketing and Channels.
• Assist in evaluating initiatives based on impact, readiness, technical dependencies, and capacity.
• Translate prioritized initiatives into structured project plans with clear milestones and ownership.
• Coordinate rollout planning in partnership with Product/Tech to ensure delivery feasibility and sequencing.

Rollout Execution & Adoption

• Execute rollout plans for AI and automation initiatives across marketing channels.
• Coordinate pilots, phased releases, and scaling plans with Product/Tech and channel stakeholders.
• Support structured adoption pathways including training, enablement materials, documentation, and workflow integration.
• Monitor adoption metrics and provide feedback loops to…